Banking. Energy. Insurance. Technology. Brand messages from these industries can easily come across as complicated. Add the 280 character limit and they get into the difficult-to-understand territory. … 3 Ways to Create the Social Media Buzz Your B2B Brand NeedsRead More »
One phrase that has been done to death has got to be “Content is King”. Truth is, there are about 82.6 million new blog posts published every month on Wordpress alone. So what happens when you have a great piece of content that’s not distributed well? It’s lost in the barrage of similar topics published,...
Moving past strides, the world as we know it is taking leaps in technology. Ever since the turn of the millennium, new benchmarks have been set in the development of the next cool software or gadget. … NextGen MarTech: The Age of Artificial IntelligenceRead More »
Keeping employees actively engaged in the workplace isn’t only important to build a positive work culture, it can also save you some big bucks. In fact, according to a Gallup poll, disengaged employees could be costing the US anywhere between $450-550 billion. … 21 Ways to Engage Your Employees (that won’t break the bank)Read More...
Chances are your employees already talk about your brand online. In fact, a study from Weber Shandwick reports that 50% of your employees are already using social media to talk about their workplace. … 11 Factors to Include in Your Company Social Media GuidelinesRead More »
It’s easy to fall behind when it comes to choosing the best method of marketing your brand in the ever-changing digital space. Listen in, as we break down the trends that the savviest marketers predicted for 2018, the ones that really took flight, and the ones that few saw coming! … Digital Mavericks Podcast: Episode...
Most of us tend to overlook the fact that listening is the key to good communication. It helps us understand the meaning beyond the words that people exchange. Of course, wouldn’t you love to be a fly on the wall for most conversations that revolve around you? Yes; most would. The same goes for brands....
Social media plays a huge role in generating Buzz, otherwise known as some good ol’-fashioned word-of-mouth. With more than 3 billion people using social media, marketers have realized the worth of time and effort invested in running a successful social media campaign. Most have now made it an essential part of their marketing strategy. The...