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How Buyforex got people ready for the world

  • Brand

  • buyforex.com is the best-in-class Forex Business established by Centrum Group with it's forex venture called Centrum Direct Limited. buyforex.com strives to provide the fastest, most convenient and economical suite of forex solutions including Foreign Currencies, Travelers Cheques, Pre-Paid Forex Cards, Wired Transfers, and Demand Drafts. With buyforex.com, the customers get a trustworthy solution and it eliminates the waste of time and effort to check forex rates at various banks or money changers.

  • Campaign

  • GetReadyForWorld

  • Objective

  • The aim of the campaign was to promote buyforex as India's most trusted online forex store

  • Strategy

  • The campaign aimed at educating the audience about the benefits of buying forex from buyforex. The creatives emphasized on the unique features of buyforex showing the audience how they can get ready for the world with buyforex.

  • Execution

  • The campaign included Facebook posts on the fan page.

    The Facebook campaign was supported by ad placements on third party travel websites.

  • Result

  • The campaign was a great success on Facebook, generating revenue of more than 1 crore.

    The campaign attracted more than 20K new likes on Facebook. More than 1 lakh people engaged with the post, with more than 20K clicking back to the website.

    The campaign succeeded in amplifying brand awareness by reaching a wider audience. What marked the real success of the campaign, however, was the fact that it fulfilled it's objective of making people realise how uncomplicated it is to buy forex.

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