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When people had a Merry #XMasWithCentrum

  • Brand

  • Centrum Direct Limited is a capital market company which offers you a plethora of financial services. Centrum is a one-stop solution for foreign exchange, visas and travel.

  • Campaign

  • Golden gifts festival

  • Strategy

  • November and December is the holiday season when people usually go for international vacations. The brand wanted to initiate a campaign that would encourage people to buy forex cards from Centrum. We came up with the idea of running a contest and gifting 2 lucky winners a trip to Malaysia. Others who participate in the contest stand a chance to win gold coins weighing anywhere between 1 to 10 grams.

  • Execution

  • Every customer who bought a forex card got a scratch card along with their purchase. To participate in the contest, all they had to do was scratch the card and SMS the code to a given number along with their details. After the lucky draw, the winners could collect their prizes from the center they got their forex cards from.

    A similar campaign was run on Twitter to support the offline campaign. On Twitter, fans were asked to call on a given number, and every 50th caller would receive an exciting gift.

    Centrum Case Study

  • Result

  • During the campaign, the following on the Facebook page increased by 872 times. The campaign engaged close to 1 lakh fans and received over 9 million impressions.

    On Twitter, the campaign attracted more than 3K followers, received close to 4K mentions and over 2 lakh impressions. The campaign’s hashtag #XMasWithCentrum trended as number 1 on Twitter. The keyword ‘The Golden Gifts Festival’ also trended on Twitter.

    Offline, around 140 people participated in the campaign.

    #IAmTeamIndia was trending number 1 on Twitter multiple times. Overall, the campaign received 213Mn impressions and engaged around 4 lakh people.

    The campaign was a huge hit with users of Centrum Direct Limited and also helped the brand attract new customers.

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