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When The MobileStore fans had a #LoadedDiwali

  • Brand

  • Launched in 2006, The MobileStore is an Indian telecom and mobile phone retailer. The MobileStore has its headquarters in Mumbai, and currently has around 1000 shops in 150 cities in India.

  • Campaign

  • #LoadedDiwali

  • Strategy

  • During Diwali, people like to play card games. The idea behind our new campaign was to use a similar concept on the digital platform. The idea was to give people a similar kind of thrill and excitement.

  • Execution

  • We created a slot machine using a .gif image which had earphones, speakers, phone cases, etc. appear in the slot; moving continuously. To win, people were asked to take a screenshot of the image at a time when all three slots were showing a picture of a phone.

    The screenshot was to be shared in the comments below the post. The contest ran for 7 days on Facebook using the hashtag #LoadedDiwali

  • Result

  • Over 1 thousand people engaged with the brand and 432 entries were received. The contest reached over 23K people, thus helping The MobileStore expand its reach on social media.

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