Success Story: SocioSquares, a US-based Digital Marketing Agency that serves various clients in the Greater Philadelphia, Greater Houston and San Francisco regions, can help your business to not only improve its ranking and website traffic but also to generate qualified leads for faster growth. With a team of digital professionals having over 10+ years of experience in the Digital Marketing Industry, SocioSquares is an expert in the Home Improvement domain. Gaurav Mendiratta – Founder & CEO, shared his views on a recent success story “We have a proven record for one of our HVAC Clients where we scaled up the performance from 22 qualified leads to 84 qualified leads in just 4 months, by following an effective SEO strategy that really works. This is almost 4x leads generated in a 4 month period.”
The Background: Our client, an HVAC business, invested in a SEO campaign that increased traffic to the website but generated few or no leads on the site. SocioSquares was then approached for a solution – an effective SEO strategy that would help double the existing number of leads. The SocioSquares team understood the problem and knew exactly how to maximise results from a Search Engine Optimization campaign and turn it into a lead converting machine.
Note : The graph shows overall 372 Leads but we received 84 quality leads from organic SEO source in the Month of Nov 2021.
The Solution : SocioSquares implemented a plan, pillared on 5 effective SEO strategies, that helped generate more qualified leads.
1. Advanced On-page SEO for improved results
We first took care of the basics like SEO audit and fixing of technical details. We followed this up with advanced SEO like schema, open graphs and knowledge graph optimization. Our SEO Strategist executed all SEO on-page changes including website architecture, selecting and placing of commercial intent keywords in prominent places on the website, proper internal linking and the implementation of all changes on the website keeping the brand and business perspective in mind. Our SEO experts covered the A-Z of all on-page tactics that helped achieve quick ranking and drive qualified traffic, which in turn helped generate good qualified leads.
2. Content Optimization Strategies for increased leads
Our Content experts added various keyword phrases to the homepage and the service landing page which added more value to the business. We also came up with trending blog topics which helped us get a good amount of new users on the website. One important thing that we did was to add a CTA in the form of internal linking keywords in blog posts as well as the Contact Us, appointment and other lead generating pages, where we could collect leads.
3. Optimized GMB Profile for more sales
We created our client’s GMB Profile that featured every HVAC related service offered by the client along with the locations covered by their services. We cross posted blogs and social media posts as updates to our GMB Accounts which helped us rank our local keywords and get leads from our targeted local keywords.
4. Social Media for boosted reach
Once our client’s content was published on the website, we cross promoted it on social media channels and Google My Business profile, which helped us improve visibility & engagement and get the right traffic & leads on the website.
5. High quality backlinks for website via Local Citations
As backlinks are still considered among the top 3 ranking factors relied on by search engines to rank any website, we leveraged a Link Building Strategist to create quality backlinks to the client’s website using advanced backlinking strategies. This enabled us to get more visibility for the website. We also created listings on multiple local citations and business directories that helped us get potential traffic and leads to the website.
The Outcome: Implementing the full range of Best On-Page & Off-Page SEO Practices for our client’s website led to the generation of 4X more leads.
If you desire to see your home improvement business landing more quality leads, then you are in the right place. Call us or fill up our form and our service manager will get in touch with you to understand your business requirements and take you on the path to experiencing better results with your SEO initiatives.
latests news from us
12110, STE -B Centennial Station, Warminster, PA 18974, USA
201 Corporate Arena, Piramal Nagar,
Goregaon West, Mumbai-400062, India
Call UsOffice: 215-770-0667 (USA)
Office: +1-215-253-5622 (USA)Write Us
Write To UsEmail:firstname.lastname@example.org
3422 Business Center Drive
Suite 106 #1074
Pearland, TX 77584
12110 Centennial Station, STE B, Warminster, PA-18974
8407 Central Ave, Suite 2072 Newark, CA-94560
201 Corporate Arena Off Aarey Piramal Road, Goregaon (West), Mumbai, MH-400104
Call UsCall UsOffice: 215-770-0667 (USA)
Office: +1-215-253-5622 (USA)Write Us
Write To Us