People are very serious and have clear intent if taking up services or purchasing product when they are searching in Google or Yahoo. In-fact conversion percentages are as high as 15% if you take help of experts.
Unlike other types of marketing such as SEO which is long term and traffic depends on ranking, search marketing is consistent and keeps delivering customers as long as you spend.
With services like Display advertising, you can target relevant websites to show your ad on. This way you can target super specific people with demographics and interests that match your services or products.
Yes, you read it correct, not directly but with paid marketing, you can monitor which keywords are performing better for your business. This can be a key component for devising your SEO strategies.
Google Ad Words