Just like people across the globe have changed this year, marketing strategies have evolved to attract and retain customers. Much like the fast moving world, communication and the channels used for it, change or emerge to fill the void between a product/service and its potential users. This year, several different communication trends and channels were introduced to help marketers continuously connect with their audience.
Proper planning is key when trying to achieve success with the help of employee advocacy. You need to have a clear understanding of what your plan and purpose is. Pressuring your employees into constantly sharing updates will not work. Instead, set achievable goals in advance for the organisation and employees about what is hoped to be achieved from every employee interaction. A clear path, and distributing campaigns as per the assumed social circle of an employee, will help make this process a lot more effective.
Involving your employees with fun engagement activities is one way to get on the road to success. It is to be expected that while one idea works wonders with a group of employees, others may not be interested. So be sure to plan for a mix of engaging activities for the different types of employees a company has.
Another surefire way of benefiting business with your employee engagement is to engage them on a trending topic. Convert your employee engagement into a campaign and you have relevant, trending content going up on the company page.
Take Your Time With The Content
Before sharing anything on social media, make sure it is genuinely good. This small measure will help you create and curate quality content that will hold your employee’s interest and encourage them to share it forward.
Content shared by employees gets 7 times more engagement and is usually forwarded 25 times more, giving you more engagement than even the original update on the official brand page.
Employee advocacy programs can certainly be used to have some fun and give every employee a chance to get involved.
Set up contests for the most reshared post, best unique repost caption, or the most liked post. Offer points, medals, badges, to employees who are active advocates. This can foster healthy competition among employees and help incentivise the process, leading to increased participation.
Never Stop Learning
Every step you take towards employee engagement, hit or miss, will be a valuable addition to your employee advocacy knowledge. Trying new methods, implementing new measures, will all help you learn, and train others, to better engage employees.
Gather metrics to keep a track of your progress and keep a record of your employees’ social media presence and know how. This will help you find individual employees who need additional training or assistance in meeting their advocacy goals.
Brands that have invested in a solid employee advocacy program have noticed positive results in areas like lead generation, brand awareness, employee engagement, and landing top industry talent.
Social media is a tricky game to win. But with an army of advocates, already invested in your company’s growth, winning can be a breeze for you.