It’s a commonly known fact that customers do not make purchase decisions without checking online reviews. After all, it’s better to be safe – by checking reviews and ascertaining the quality of the product or service before making a buy than to be sorry – after making a purchase and realizing the quality is not what one expected it to be. Now, if you think adding reviews is enough for your business, there’s another thing coming. An increasing number of customers now look for 5-star reviews amidst the sea of reviews available in the online space. This is because a 5-star review says this business has outperformed its competitors in providing products or services of high quality. A 5-star review says this business offers an experience that’s reliable and without parallel. Read on to know more about why your business should be focusing on getting more 5-star reviews.