Before we begin with the ‘How To’, let’s first discuss the importance of digital marketing for an organization in today’s day and age.
In a time when everything is online, and the consumer is “always on”, businesses need an equally responsive, online presence to survive. Without being swallowed up whole by competitors.
If there is one thing that can be said about marketing, is that it’s continually changing. This being said, if you want to go where your audience is, you need to be online. Digital marketing has been steadily growing and evolving since the late ’90s and this year brings with it its own set of changes and upgrades.
Tumblr, Reddit, Like, TikTok, Tinder. These are just a few of the several apps and social platforms that vied for a users attention in 2018. But even after everything, 3 things still remain certain – Continue with reading
Search Engine Optimization (SEO) has opened up doors for small and medium-sized businesses time and again. Now, more than ever, consumers and businesses are using Google as their go-to resource to find products and services that will suit their needs. Naturally, the competition to rank higher for the relevant keywords to your business is on the rise.
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Although Google does not publicize its updates, the latest algorithm update is a big boost to businesses that had been crowded out by stronger competitors in near proximity. Google calls the new update Hawk, and it might as well be poetic because hawks prey on Possum(s) – Google’s previous algorithm update.
The Hawk update changes the way Google’s local filters work. Here’s a rundown of what’s changing, what’s not and who actually comes out of this one as winners.
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The 2015 Comcast report revealed that the number of worldwide mobile internet users has surpassed those of desktops i.e. 1900 million, as compared to the latter’s 1700 million users. This gulf is only set to widen with increased adoption of mobile devices as a primary source of accessing the web. Marketers, therefore, need to pay close attention to this traffic channel as it is bound to drive a large amount of traffic to websites in the near future.
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2015 has been a great year for the Digital Marketing industry. Now that 2016 is here, it is time that we gear up for the changes and adapt new marketing trends that we will see taking effect in this year.
With online marketing gaining more and more attention; it is quintessential for brand marketers to know, how their brands are being perceived in the web space. Every marketer today needs to be well versed with the tools that help monitor the performance of their brands in the digital space. Currently, there is an abundance of tools online that analyse the performance and engagement of the audience with any particular brand online. That being said, we have put together a list of 10 crème de la crème tools that every brand manager must be familiar with:
Marketing is a function you need to take up for the launch of any new product and this can be done in two phases viz. Pre-Launch and Post-Launch.
