Grab your smartphone, log in to Facebook, and scroll through your feed.
Most of the content you see will be videos. And why wouldn’t you? Over 500 million people watch videos on Facebook every day. That’s half a billion! It’s no secret that video has become the format of choice when it comes to content consumption today.
It’s no secret – anyone with a half-decent smartphone has the potential to go viral. And since videos are today’s media medium of choice, more often than not it’s a video that has gone viral. TikTok is proof of that.
Bigger is better, right? In the case of influencer marketing, that may be the exact opposite of what’s true.
During one of my many hours spent on the internet, I realized that I don’t spend as much time on Social Media as I used to. Ironic given that I work in a social media agency, I know.
What’s the one thing you look for 10 minutes after you upload an Instagram post? There’s no shame in saying it, because we all do it.
Likes!
As much as they share the previous generation’s affinity for technology, Gen Z is not an extreme version of Millennials. As the first generation to have grown up without any memory of a time without the internet or cell phones, they are truly the first tech-native generation.
This may be a long read. You’ve been warned.
There’s a lot of people in the world who continue to believe in a common, overly macho, chest-thumping, and (frankly) daft idea: ‘Failure is not an option’.
One of the questions we’re asked most frequently by clients and new prospects both – what’s happening with Facebook?
While I totally agree that Facebook has become a box to check in the grand scheme of social media marketing, it’s the other platforms that are taking center stage – Instagram for B2C and LinkedIn for B2B.
Need insurance marketing ideas? Sure you do! In an industry that was used to thriving on face-to-face business and is now moving out of that very cozy comfort zone, it’s clear that what worked for new policyholders 15 years ago is no longer going to cut it.
We interviewed Kartik Hosanagar, John Hower professor of Technology and Marketing at the Wharton School and author of A HUMAN’S GUIDE TO MACHINE INTELLIGENCE.
