As much as they share the previous generation’s affinity for technology, Gen Z is not an extreme version of Millennials. As the first generation to have grown up without any memory of a time without the internet or cell phones, they are truly the first tech-native generation.
This may be a long read. You’ve been warned.
There’s a lot of people in the world who continue to believe in a common, overly macho, chest-thumping, and (frankly) daft idea: ‘Failure is not an option’.
One of the questions we’re asked most frequently by clients and new prospects both – what’s happening with Facebook?
While I totally agree that Facebook has become a box to check in the grand scheme of social media marketing, it’s the other platforms that are taking center stage – Instagram for B2C and LinkedIn for B2B.
Need insurance marketing ideas? Sure you do! In an industry that was used to thriving on face-to-face business and is now moving out of that very cozy comfort zone, it’s clear that what worked for new policyholders 15 years ago is no longer going to cut it.
We interviewed Kartik Hosanagar, John Hower professor of Technology and Marketing at the Wharton School and author of A HUMAN’S GUIDE TO MACHINE INTELLIGENCE.
Research published in the Journal of Experimental Social Psychology confirmed that people are more likely to participate, respond to requests, and stay focused when in the same physical space.
While it’s easy to stay in touch, making a real connection is becoming more and more challenging. For instance – how many of your LinkedIn connections do you really know?
Marketers are a unique bunch. As much as we want to learn and consume from everyone and everything around us, we thrive on giving back and sharing the knowledge we’ve acquired along the way.
The past weekend at SXSW 2019 has been all I hoped it would be. From attending some extremely informative sessions and meeting new people to just being part of the absolutely electric atmosphere, I’d be crazy to rate it anything less than stellar.