Search Engine Optimization (SEO) has opened up doors for small and medium-sized businesses time and again. Now, more than ever, consumers and businesses are using Google as their go-to resource to find products and services that will suit their needs. Naturally, the competition to rank higher for the relevant keywords to your business is on the rise.
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Although Google does not publicize its updates, the latest algorithm update is a big boost to businesses that had been crowded out by stronger competitors in near proximity. Google calls the new update Hawk, and it might as well be poetic because hawks prey on Possum(s) – Google’s previous algorithm update.
The Hawk update changes the way Google’s local filters work. Here’s a rundown of what’s changing, what’s not and who actually comes out of this one as winners.
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The 2015 Comcast report revealed that the number of worldwide mobile internet users has surpassed those of desktops i.e. 1900 million, as compared to the latter’s 1700 million users. This gulf is only set to widen with increased adoption of mobile devices as a primary source of accessing the web. Marketers, therefore, need to pay close attention to this traffic channel as it is bound to drive a large amount of traffic to websites in the near future.
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2015 has been a great year for the Digital Marketing industry. Now that 2016 is here, it is time that we gear up for the changes and adapt new marketing trends that we will see taking effect in this year.
With online marketing gaining more and more attention; it is quintessential for brand marketers to know, how their brands are being perceived in the web space. Every marketer today needs to be well versed with the tools that help monitor the performance of their brands in the digital space. Currently, there is an abundance of tools online that analyse the performance and engagement of the audience with any particular brand online. That being said, we have put together a list of 10 crème de la crème tools that every brand manager must be familiar with:
Marketing is a function you need to take up for the launch of any new product and this can be done in two phases viz. Pre-Launch and Post-Launch.
You have created a fantastic Facebook Application for your campaign. Great!
You have created the tab for the app on your page and are expecting a lot of engagement on it. But did you know that Facebook tabs have a limitation that they work only on desktops and not on mobile devices?
Here’s a workaround to get your Facebook page tab to work on mobile and reach out to a wider set of audience across platforms.
Nowadays when researching for homes, the internet is the first touch point of reference for most buyers. This is why proper SEO practices in place is crucial for real estate companies.
Here are few of the basic pointers you should follow when starting of your SEO campaigns
Mobile Marketing is the new buzzword. With the smartphone penetration increasing rapidly in India, the users are spending more time on the small screen than on the desktops.
Advertisers are responding fast and mobile marketing is becoming more important than ever. Though the size of the pie might be small as of now, brands and advertisers are taking note of the potential of Mobile Marketing.
The interaction was on the latest trends in retail and e-tail marketing. Prof Bell discussed some interesting case studies and findings from his research