Research published in the Journal of Experimental Social Psychology confirmed that people are more likely to participate, respond to requests, and stay focused when in the same physical space.
While it’s easy to stay in touch, making a real connection is becoming more and more challenging. For instance – how many of your LinkedIn connections do you really know?
Marketers are a unique bunch. As much as we want to learn and consume from everyone and everything around us, we thrive on giving back and sharing the knowledge we’ve acquired along the way.
The past weekend at SXSW 2019 has been all I hoped it would be. From attending some extremely informative sessions and meeting new people to just being part of the absolutely electric atmosphere, I’d be crazy to rate it anything less than stellar.
There are few things in this world that will have me up and out of bed this early on a Sunday morning. But SXSW is definitely one of those things.
If there is one thing that can be said about marketing, is that it’s continually changing. This being said, if you want to go where your audience is, you need to be online. Digital marketing has been steadily growing and evolving since the late ’90s and this year brings with it its own set of changes and upgrades.
There was a time when people used social media to connect with friends and family. Not so much anymore! Today, social sites are all the rage when it comes to information gathering, product chatter, and forming communities. It’s little wonder then that every brand (and its sister concern) is rushing head first onto social media sites to promote their products.
In spite of the truly exciting and engaging nature of employee advocacy, a large number of brands are yet to explore it, yet to dive headfirst into it.
It’s no secret. Video works. Video works really well. In fact, by 2020, video will make up more than 80% of all consumer internet traffic (85% in the US). So if you haven’t gotten up to it yet, you need to. Fast.