Online retailers should think of clever ways to aggregate customers and deliveries rather than splitting them, David R Bell tells Masoom Gupte
“I saw opportunity in social media marketing rather than in creating content people are still not ready to pay for.” – Gaurav Mendiratta, Founder, SocioSquare
I often find myself ‘ERR’ in my relationships, where ERR stands for Enduring, Repairing or Resigning. I created this acronym to decide the ideal path I should take. I am sure knowingly or unknowingly we all have used one or a couple of these strategies in our relationships, and I am pretty sure that resigning from a relationship is the least chosen. But is it often the best solution?
Facebook revolutionized the social marketing space with the ‘Like’ button back in 2011. Till date over a million advertisers all over the world have run campaigns to get more ‘Likes’ on their posts or pages. In India itself, there are over 200 brand pages with a million likes each and over 500 pages with over 100,000 likes each.
Facebook has released a major change in its Advertising Campaign structure that apparently will ease the job of advertisers and help them to organize their ads better. This update will also impact tools like adSpringr that help in optimization of Facebook advertising.
Facebook Advertising has evolved a lot in the last 2 years and today interest based targeting is just one of the many features it offers. Facebook Exchange (FBX) which is the cookie based remarketing platform of Facebook, was touted to deliver 44x higher CTR & 5x conversion rate in a few reports last year.
Facebook Page Likes has been questioned not just in legitimacy but in value as well. Although Facebook Fans/Likes have been popular for almost 3 years now, but not everyone understands how they can attract Likes which provide ‘Real’ value. Recently a Youtube video claiming that most of the Facebook Likes are Fraud became viral.