Google’s Hawk Update: Who Benefits and Who Doesn’t

Although Google does not publicize its updates, the latest algorithm update is a big boost to businesses that had been crowded out by stronger competitors in near proximity. Google calls the new update Hawk, and it might as well be poetic because hawks prey on Possum(s) – Google’s previous algorithm update.

The Hawk update changes the way Google’s local filters work. Here’s a rundown of what’s changing, what’s not and who actually comes out of this one as winners.
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2016’s Top Mobile Rank Tracking Tools

The 2015 Comcast report revealed that the number of worldwide mobile internet users has surpassed those of desktops i.e. 1900 million, as compared to the latter’s 1700 million users. This gulf is only set to widen with increased adoption of mobile devices as a primary source of accessing the web. Marketers, therefore, need to pay close attention to this traffic channel as it is bound to drive a large amount of traffic to websites in the near future.
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10 Tools that every Brand Marketer must be familiar with

With online marketing gaining more and more attention; it is quintessential for brand marketers to know, how their brands are being perceived in the web space. Every marketer today needs to be well versed with the tools that help monitor the performance of their brands in the digital space. Currently, there is an abundance of tools online that analyse the performance and engagement of the audience with any particular brand online. That being said, we have put together a list of 10 crème de la crème tools that every brand manager must be familiar with:

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How to Make Facebook tabs work on mobile!

You have created a fantastic Facebook Application for your campaign. Great!

You have created the tab for the app on your page and are expecting a lot of engagement on it. But did you know that Facebook tabs have a limitation that they work only on desktops and not on mobile devices?

Here’s a workaround to get your Facebook page tab to work on mobile and reach out to a wider set of audience across platforms.

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Mobile Marketing Cannot Be Ignored: Rajat Gupta, Digital Head LINE India

Mobile Marketing is the new buzzword. With the smartphone penetration increasing rapidly in India, the users are spending more time on the small screen than on the desktops.

Advertisers are responding fast and mobile marketing is becoming more important than ever. Though the size of the pie might be small as of now, brands and advertisers are taking note of the potential of Mobile Marketing.

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