In the world of sport, the ultimate victory is about making it to the top 3. It is to earn a spot amidst the top 3 and not beyond it, that competitive athletes and sports people try every training technique in the book, every strategy on the board and every improvisation possible without breaking the rules. Now, substitute the winning podium with Google listings and competing sporting pros with businesses, and you’ll get the logic behind the Google Local Pack. A group of three local business listings that appear on top of the search engine result pages. The results would typically show customers the Google My Business profiles and maps of the businesses making it to the pack.
How to capture high value leads with cost effective PPC ads
PPC ads. It’s the new mantra for virtually every contracting business that’s looking to grow their quantum of leads in a cost-effective way. However, even with a low cost per lead and a sizeable number of leads, there’s a high probability that your actual usable or ‘opportunity’ leads end up being just a fraction of the surge. So how do you ensure better quality lead generation from your PPC campaigns? Here’s a 7-point plan that’ll help you ensure your PPC campaign isn’t just a loose cannon exploding out there but a laser-sharp targeting mechanism intended exclusively for landing only the leads that matters.
How to Improve your Local SEO with Google My Business Profile in 2022
Some view it as a free feature from Google. Some view it as an all-powerful tool for business. Whichever way you see it, the Google My Business feature from Google is a factor you cannot ignore if your goal is to secure a higher local SEO ranking. Unfortunately, even though it’s free a lot of businesses are unaware of its full potential and therefore, end up either not utilizing or under utilizing this super SEO tool. Here are 8 effective ways in which you can get your GMB profile to add some serious power to your local SEO building efforts
10 Tips to Improve your roofing website in 2022
A website enables the world to get its first glimpse of your business. A website allows curious customers, who’re surrounded by hundreds of choices, to explore your business first-hand and form an opinion on whether or not they should be engaging with you. As with all things in life, the rule of first impressions applies to your website too. What this means is, you have one shot at giving every customer who’s visiting your website, a solid reason to continue clicking forward. At SocioSquares, we’ve helped numerous roofers in understanding this simple truth about the digital world. Here’s a detailed article from our experts on how you can make your roofing website ready for the traffic you’re hoping for, in 2022.
