Corporate AI – Has History Taught Us Nothing?

Artificial intelligence is all the rage right now. With the fear of losing out looming over, most companies are looking for a way to capitalize on new AI based initiatives. Too bad they’re going to fail. If history has taught us anything, it’s that early testers of new technology have never fared too well, unless of course, their persistence breaks through the barrier. Just look at the early years of the Internet and Cloud computing if you don’t believe us.

SocioAdvocacy wins 2017 Rising Star Award and Great User Experience Award by FinancesOnline

We’ve got great news!

FinancesOnline, a popular B2B software review platform has awarded SocioAdvocacy the 2017 Rising Star Award and Great User Experience Award. With an overall review score of 8 out of 10, SocioAdvocacy also earned a spot on their ‘Top 200 Marketing Software products’.

SocioAdvocacy has always believed in providing the best quality customer satisfaction, and it is recognitions like these that keep us motivated.

How Employee Advocacy can be a Game Changer for your Company

Social media is no longer just a collection of digital marketing tactics. Gone are the days when being present on social media alone was good enough for the brands. Well, not anymore. Social Media has evolved into a channel that lets brands connect with clients and prospective clients to provide information that could potentially solve their business problems. Some brands have known it for a while. They have realised that Social Media is not about brand and technology. It is about people and trustworthy relationships. But how can a brand make and effectively nurture relationships with people on social media? The answer is – by Employee Advocacy.

Student Advocacy for Educational Institutes

Problems:

  • A College has to spend a lot of money on branding it as a great place to study at.
  • Students have their juniors (prospective applicants) as their contacts on social media who might not be reached through the college’s advertising.
  • There are also prospective employers in the personal networks of students who are not reached by the conventional advertising.

Solutions:

  • SocioAdvocacy provides a custom panel to each student where they can stay updated with the college news and updates.
  • It allows students to share the posts with prospectus purchase deep links. That means, if an aspirant buys a prospectus through an existing student, the latter gets rewarded for that.
  • SocioAdvocacy also allows students or placement committee to share the Placement Brochure with potential employers by tagging them on LinkedIn or other social networks.

 

Expected Results:

  • Increase in the number of college applications through social media.
  • Lowered cost per sale of the college prospectus.
  • Increase in companies coming in for job placements.
  • Lowered cost of offline marketing.

Social Recruiting – Recruiting through Employee Advocacy

Problems:

  • Getting the right talent is one of the biggest challenges for a company.
  • A company’s employees have more social media connections with relevant candidates than a company can have through job portals.
  • A vacancy notification from Job Portals or Consultancy firms is less personal than one from an employee working in the same company.

Solutions:

  • With SocioAdvocacy, the company can provide a custom panel to every employee where they can see the open vacancies. SocioAdvocacy allows the vacancy list to be fetched from the company’s job portal directly.
  • Current employees can share these vacancies with their personal social networks with the deep link that includes the current employee’s referral code.
  • When any potential candidate applies for a vacancy using the link, the referral is automatically attached to the employee who shared the vacancy. This makes it easier to track referrals.

Expected Results:

  • Increase in number of relevant applications through Social Media.
  • Rise in the number of employees sharing the vacancies with their networks.
  • Any preliminary queries about the company and profile are answered by the employees themselves, giving it a personal touch.

Advocacy for Sales Functions

Problems:

  • Most companies create white-papers, case studies and other content that can be shared with current and prospective clients in order to create trust and generate sales. But distribution of this content is a challenge.
  • Business Development and Sales function employees usually share these resources via email.
  • With so much noise in a person’s inbox, emails usually land up not being opened ever or in the junk folder.

Solutions:

  • SocioAdvocacy allows sales teams and relationship managers to share the company’s resources (case studies, white-papers, e-books) with current and potential clients on social media by tagging them on the posts.
  • Since emails get lost in the clutter, tagging in the posts on Facebook, Twitter and LinkedIn sends a direct notification which increases the chance of getting noticed.

 

Expected Results:

  • Increase in the download/open rate of company branded resources (case-studies, white-papers etc.)
  • Rise in the number of inquiries through social media.