google update & Digital marketing agency

Decoding Google’s new content update for your business or brand

For a while now, content that’s been getting out there in the digital universe has been created with a ‘business-and-ranking first’ approach. All that is set to change with Google’s new content update which has been created to reward content that puts ‘people first’. Needless to say, businesses and brands that have aced the game when it comes to creating Google algorithm-focused content will need to rethink and realign their content creation strategies. With this new update, Google will ensure that customers get their rightful access to content that’s not just original but relevant and helpful to their diverse and yet distinctive needs. Here’s a blog that shares 5 insightful things you need to keep in mind, in order to keep your content aligned with Google’s latest rollout in the world of digital content.