SEO is a commonly followed practice that enables businesses to increase the visibility of their websites and consequently, their rankings across search engine platforms. While general SEO tactics will help a business get customer views, it is broad-based and leads to views from a far wider geographic area – often beyond the servicing reach of the business. This translates into plenty of clicks but very few conversions or opportunities of real business. What a business needs is for its SEO to focus on a specific target area that’s within a conveniently reachable radius of the business, for the generated leads to convert into maximum in-person visits and transactions. This is where local SEO plays a key part in the growth story of local businesses. Here’s a blog that will help you understand the basics of local SEO and techniques to optimize it in order to achieve improved rankings for your business on platforms that matter.
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