In today’s world with internet access, possibilities are endless. Brands in their different fields are competing with one another to gain a lot of eyeballs and sales. Whether its offline marketing or online channels, brands want their presence to be known far and wide. Typically, brands would tweet or post about their products, work out stunning visuals and go ahead with posting them on various channels, be it Twitter, Facebook, Instagram or Snapchat.
Modern leaders are not just the ones who create amazing products, but also the ones who develop new generations of leaders, empower their employees and utilize organic advocacy. In these social times, advocacy is quintessential for any company or brand. Sometime back, the CEO was known to be the strongest advocate for a brand. However, things have changed and the CEO is no longer the most trusted source of a brand’s communication. So, what (or who) is the most trustworthy source of brand communication now?