Marketers are a unique bunch. As much as we want to learn and consume from everyone and everything around us, we thrive on giving back and sharing the knowledge we’ve acquired along the way.
With so many of the best marketers in the world penning their experiences, there is no shortage of marketing books on the shelves. Since you are most likely are already aware of the big guns (we’re looking at you, Seth Godin), we’ve dug deeper to curate our Top 3 Must-Read Marketing Books List – 2019.
Between the unique storytelling, the unmatched teachings, and the understated brilliance, these 3 books stood out from the rest. In no particular order, here are our choices for the top 3 Tech/Futuristic books every marketer should get their hands on in 2019.
A Human’s Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control
A recent release, this truly excellent book shines a light on the influence digital platforms have on our lives – an influence we may not have even realized was in effect.
A recent release, this truly excellent book shines a light on the influence digital platforms have on our lives – an influence we may not have even realized was in effect.
For instance, have you ever stopped to think about the influence apps like Yelp or OpenTable have on shaping your food habits? Similarly, Amazon and Audible’s automated recommendations shape our reading and learning habits. Facebook and other social media platforms show us content from select friends (mostly those who we interacted with in the last 30 days or so), shaping our social habits, while Google influences our information and knowledge intake with the search results they show.
Discussing the dramatically increased application of Machine Learning and Artificial Intelligence, this book details not just the technical concepts involved, but also the social ramifications. The question remains – how do we stay in control? In our race to best our competition, are we really the ones being bested?
Brimming with anecdotes and examples, this is a surprisingly easy read. The writing is crisp, eloquent, and not the least bit intimidating.
Promising review:
Non-Obvious 2019: How To Predict Trends and Win The Future
Having caught a session from author Rohit Bhargava at SXSW 2019, we couldn’t help but pick up a copy of the book that inspired his session. This year’s edition of “Non-Obvious Trends” doesn’t disappoint.
While it might seem like new trends pop up overnight, we are sure that there are 1000+ hours of research and analysis backing each one. Spotting a trend before it becomes obvious is crucial to staying ahead of the pack.
A Wall Street Journal Best-Seller, Eric Hoffer Book Award (Business) winner, and a finalist for the AMA-Berry Marketing Book Prize, the ninth edition of ”Non-Obvious Trends” features 15 new trends in 5 categories, including Social Media, Consumer Behaviour – Marketing, Entrepreneurship, and Tech.
Promising review:
The Inevitable
The Amazon description of this book opens with, “Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion”. Who better to tell it like it is than a Silicon Valley titan who has spent 30 years chronicling the people and companies who have shaped the “tech” of today!
In his 4th book, published in 2017 (don’t let the publication date deter you – his lessons are timeless), Kevin Kelly, the founding executive editor of “Wired” magazine, takes you on an optimistic, futuristic exploration of what technology has in store, and the impact it will have on our day-to-day existence.
A quick, fun read, we promise you won’t be disappointed.
Promising review:
Which books do you recommend marketers read in 2019? Let us know in the comments!
