Research published in the Journal of Experimental Social Psychology confirmed that people are more likely to participate, respond to requests, and stay focused when in the same physical space.
While it’s easy to stay in touch, making a real connection is becoming more and more challenging. For instance – how many of your LinkedIn connections do you really know?
Marketers are a unique bunch. As much as we want to learn and consume from everyone and everything around us, we thrive on giving back and sharing the knowledge we’ve acquired along the way.
The past weekend at SXSW 2019 has been all I hoped it would be. From attending some extremely informative sessions and meeting new people to just being part of the absolutely electric atmosphere, I’d be crazy to rate it anything less than stellar.
If there is one thing that can be said about marketing, is that it’s continually changing. This being said, if you want to go where your audience is, you need to be online. Digital marketing has been steadily growing and evolving since the late ’90s and this year brings with it its own set of changes and upgrades.
There’s no denying that influencer marketing works. From improving brand awareness to impacting purchase decisions, and eventually converting brand loyalty to brand advocacy, Influencer marketing is the oldest go-to marketing tactic in the book.
It’s easy to fall behind when it comes to choosing the best method of marketing your brand in the ever-changing digital space.
Listen in, as we break down the trends that the savviest marketers predicted for 2018, the ones that really took flight, and the ones that few saw coming!
When was the last time you saw someone talking to a billboard?
You’re probably thinking about interactive billboards right now. But, nope… we’re not there yet.
Most of us tend to overlook the fact that listening is the key to good communication. It helps us understand the meaning beyond the words that people exchange. Of course, wouldn’t you love to be a fly on the wall for most conversations that revolve around you? Yes; most would. The same goes for brands.