In today’s fast-paced digital world, law firms invest considerable time, effort, and budget into online marketing. But how do you evaluate digital marketing efforts to make sure if your digital marketing efforts are working or not and if they are truly effective? Without regular evaluations, you may be spending money on campaigns that don’t deliver real results. That is why monthly check-ins are essential—they allow you to track performance, optimize strategies, and ensure your marketing drives growth.

At SocioSquares, we understand the importance of data-driven decision-making. In this guide, we’ll walk you through the key questions you should ask during your monthly digital marketing review to confidently assess your campaign success and make smarter marketing choices.

Why Monthly Digital Marketing Check-Ins Are Critical

Marketing is not “set it and forget it.” Consumer behavior shifts, competitors adapt, and technology evolves constantly. Regular check-ins help you stay ahead by:

• Tracking progress against goals
  
• Identifying what’s working and what isn’t
  
• Allocating budget efficiently
  
• Optimizing campaigns based on data
  
• Avoiding wasted spend on ineffective tactics
  

Digital marketing offers a wealth of metrics, but not all are meaningful. Focus on key performance indicators (KPIs) aligned with your business objectives to measure true success.

Evaluate Digital Marketing Efforts With Content Performance Metrics

Your website is the foundation of your digital marketing efforts, so start by asking:

• How is website traffic changing? Monitor overall visits, new vs. returning visitors, and referral sources using Google Analytics. An upward trend signals growing interest.
  
• What is the bounce rate and average session duration? Bounce rate indicates how many visitors leave quickly without interacting, while session duration shows engagement length. High bounce rates or low session times may indicate content or UX issues.
  
• How is our content performing? Analyze blog views, downloads, and social shares to understand what resonates with your audience.
  
• Are organic traffic and keyword rankings improving? It is very important to get higher rankings for target keywords as they help in boosting visibility and attract qualified leads.
  

“For deeper insights on web metrics and SEO, explore our posts Is Your Law Firm’s Website Losing You Clients? “

Evaluate Digital Marketing Efforts With Lead Generation and Conversion Insights

Leads are the lifeblood of your firm’s growth. During your check-in, ask:

• How many leads are we generating? Track total new leads, marketing qualified leads (MQLs), and sales qualified leads (SQLs).
  
• What is the conversion rate? The percentage of visitors who take a desired action like filling out a contact form or calling your office.
  
• What is our cost per lead (CPL) and cost per acquisition (CPA)? These metrics indicate how efficiently you convert spend into clients.
  
• Are our calls-to-action (CTAs) effective? Evaluate if CTAs are clear and compelling enough to drive engagement.
  
• What is our customer acquisition cost (CAC)? Understanding CAC helps you balance marketing spend with client lifetime value (LTV).
  

“For additional guidance on conversions and ROI, check What ROI Should Look Like for Family Law Marketing and Why Brand Consistency Builds Confidence and Drives Referrals.”

Social Media and Audience Engagement

Social platforms offer unique opportunities and insights. Review these questions:

• How is social media engagement trending? Track likes, shares, comments, and follower growth to gauge audience connection.
  
• Is social media driving quality traffic to the website? Analyze the percentage of site visitors coming from social channels.
  
• Are we reaching our target audience? Look at audience demographics and interaction quality.
  
• How well is our social content performing? It is always suggested that one should measure the post’s reach, engagement rates, and sentiment to refine content strategy.
  

“Learn more from our recent articles like Managing Your Online Reputation Without Losing Control.”

Budget, ROI, and Strategic Alignment

Marketing dollars matter, and every penny should deliver measurable outcomes:

• How is our budget allocated across channels? Assess if funds are effectively divided to maximize impact.
  
• Are we seeing a positive return on investment (ROI)? Measure revenue growth relative to marketing costs to confirm profitability.
  
• Do our marketing efforts align with business goals? First thing is to make sure that campaigns support  your firm’s strategic objectives.
  
• What adjustments should we make based on data? Identify underperforming areas and explore new tactics.
  
• What challenges emerged this month, and how can we address them? Proactive problem-solving fosters continuous improvement.
  

“Explore strategic budgeting and go through our recent article on Is Your Law Firm’s Messaging Holding You Back? A Simple Checklist for Improvement.”

Technical and User Experience Factors

Your marketing can only succeed if users have a smooth experience:

• Is the website fast and mobile-friendly? In today’s time, website traffic more than 50% is observed to be from mobile devices. Slow or buggy sites drive visitors away.
  
• Are all forms, buttons, and CTAs working properly? Broken functionality leads to lost leads.
  
• Is information clear and easy to find? There are several things on website that can frustrates users and increases bounce rates and the example is Complex navigation. The website navigation is supposed to be easy to access.
  

“Check out our another article on Is Your Website Costing You Clients on Mobile? Simple Ways to Assess Your Website’s Mobile Performance Without Technical Skills for tips.”

Measuring KPIs: Your Single Source of Truth

With so many data points, focus on industry-standard KPIs to objectively evaluate performance:

• Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) conversion rate
  
• Customer Lifetime Value (LTV)
  
• Customer Acquisition Cost (CAC)
  
• Goal completions (form fills, calls, downloads)
  
• Return on Ad Spend (ROAS)
  
• Impressions and click-through rates (CTR)
  
• Content engagement and average time on page
  
• Bounce or engagement rate
  

Set clear targets and timelines for each KPI to guide your team and measure progress.

“For a deeper dive, check our article on Monthly Marketing Metrics Every Law Firm Owner Should Track.”

Final Thoughts

Monthly digital marketing check-ins are not just about numbers—they are about understanding your audience, optimizing your spend, and driving meaningful growth. By consistently asking the right questions and analyzing data, your firm can make smarter marketing decisions, improve client acquisition, and build lasting success.

At SocioSquares, we help law firms leverage data and industry expertise to maximize digital marketing impact. Need help tracking your KPIs or refining your strategy? Contact us for a consultation.

For additional insights and expert tips, explore our Linked In,  Facebook and Instagram channels today—stay connected with us to keep your law firm ahead in the digital age.