Keeping employees actively engaged in the workplace isn’t only important to build a positive work culture, it can also save you some big bucks. In fact, according to a Gallup poll, disengaged employees could be costing the US anywhere between $450-550 billion.
Effective communication in the workplace has the ability to make operations more fluid and improve productivity. It has the potential to increase employee morale and thereby positively impact their commitment to the organization. It’s not difficult to imagine how frustrating poor internal communication can be in business.
The value of a strong employee advocacy program to a brand is absolute. It places workers in the driver’s seat and allows them to advocate the brand and the workplace on social media. That said, an employee advocacy program can only work if employees indeed are willing to do their part.
Everyone who has ever tried their hand at employee advocacy will know that it will only work well and be a success if employees are fully motivated and engaged with the company. Disengaged employees are not only detrimental to a company’s marketing efforts, but they can also cost the company dearly in the long run.
Employee advocacy has got to be the most obvious, logical answer to social media’s problem of dwindling organic traffic. In their book, The Most Powerful Brand on Earth, the authors Chris Boudreaux and Susan Emerick say,
“In social media, people – not brands – are the channel.”
Employees are a valuable asset that you can leverage to increase your company’s social media reach and content visibility. Employee advocacy, although a relatively new marketing technique, has been perceived as being a cost-effective way to achieve this. More companies are beginning to realize that employees have the power to create a reach beyond that of the CEO and the brand’s official pages in promoting products and services across their own social networks. All while instilling trust in the brand and its expertise.