Bigger is better, right? In the case of influencer marketing, that may be the exact opposite of what’s true.
If there is one thing that can be said about marketing, is that it’s continually changing. This being said, if you want to go where your audience is, you need to be online. Digital marketing has been steadily growing and evolving since the late ’90s and this year brings with it its own set of changes and upgrades.
There’s no denying that influencer marketing works. From improving brand awareness to impacting purchase decisions, and eventually converting brand loyalty to brand advocacy, Influencer marketing is the oldest go-to marketing tactic in the book.
Let’s face it, Instagram is your go-to choice when boredom strikes.
With over 800 million users worldwide, about 35% of all 18-35 year olds who use the internet have an Instagram account. That’s a lot.