In the world of sport, the ultimate victory is about making it to the top 3. It is to earn a spot amidst the top 3 and not beyond it, that competitive athletes and sports people try every training technique in the book, every strategy on the board and every improvisation possible without breaking the rules. Now, substitute the winning podium with Google listings and competing sporting pros with businesses, and you’ll get the logic behind the Google Local Pack. A group of three local business listings that appear on top of the search engine result pages. The results would typically show customers the Google My Business profiles and maps of the businesses making it to the pack.