The global pest control industry speculated to be over USD 19 billion in size is growing every day. Now the question is, do you want to be a part of this growth story or will you be watching from the sidelines?
Marketing your pest control business online is a solid first step towards improving your current standing in the market. Pest control digital marketing could prove to be a crucial tool for your business and SEO forms a vital part of the digital marketing strategy.
There is a lot of information available on pest control SEO services but we’ll simplify it for you.
Search engine optimization (SEO) is a collection of techniques we adopt to ensure that you rank higher in search results, get relevant traffic, and get more business.
Let’s look at some of the benefits
- Enhanced user experience
- Brings in organic traffic
- Good source of leads
- Return on investment
- Builds brand awareness
- Long term marketing
What is Local SEO?
When an aggrieved homeowner or business owner is looking to get rid of insects, termites, rodents and/or other pests, they are looking for a local pest control business.
Local SEO helps businesses rank high in local search results when people search for businesses within a few miles of their geographical location.
With more and more people relying on their smartphones and the internet to find services near them, it makes abundant commercial sense to have a local SEO strategy in place for your pest control business.
Why does your pest control business need local SEO?
Let’s look at some reasons why a pest control company needs local SEO:
- Great visibility
Think of local SEO as a giant billboard in your neighbourhood, telling every passerby about your pest control services. However, this board is visible only to those people who are looking for your services. Local SEO ensures your business is targeting potential customers day in and day out. Optimising your online presence for an area helps your business get the desired visibility.
- Gain customers
When a potential customer is searching for pest control services in their neighbourhood, Google will show the most relevant result to them. By ranking well using local SEO, you have leapfrogged your competitors and any other players who otherwise have a larger presence in the market. This is a great way of gaining more foot traffic to your office too!
- Leverage Google My Business
One of the first steps we undertake when we optimise your online presence is creating your business profile on Google My Business. When you register on Google My Business and get your profile verified, both Google and visitors will recognise your business as authentic and you will be rewarded with higher visibility in searches.
These are just a few of the many benefits of implementing a strategy for local SEO. At Sociosquares we have a dedicated team that helps businesses optimise their online presence and develop a marketing strategy to ensure they are making the most of their spending.
Still unsure about local SEO? Schedule a consultation with us and we’ll be happy to conduct a local SEO audit of your pest control business.