Case Study
Strategic SEO • Immigration Law • Jan - Mar 2026

From Multi-Market Visibility to
Meaningful Local Growth
in 90 Days

Markets : Chicago | Michigan

Local Visibility To Local Growth

10x

Website Visits

104 1097

3.4x

Organic Visitors

75 268

2 Markets

Distict Strategies

Chicago | Michigan

Executive Summary

Two markets. One brand.
Very different realities.

An immigration law firm serving both Chicago and Michigan wanted to improve its visibility where prospective clients begin their search: Google Search and Google Maps. While both offices shared the same brand, they competed in very different local environments.

Websites Visits

Each location was treated as its own market with a localized SEO strategy focused on visibility, discoverability, and authority.

Execution

Over 90 days, we implemented technical SEO, GBP optimization, citation building, FAQ expansion, and authority-building efforts.

The Outcome

Both markets showed measurable growth, with Michigan gaining rankings faster and Chicago building strong momentum.

The Client Snapshot

Industry

Immigration Law

Markets

Chicago & Michigan

Duration

90 Days

Period

Jan – March 2026

Focus

Local Search Discovery

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