Many law firms post content but get little engagement—here’s why
Have you ever spent hours crafting a blog post or social media update, only to see it barely get any likes, shares, or comments? You’re not alone. Many law firms publish content regularly but struggle to generate meaningful engagement even after doing social media marketing like facebook marketing for lawyers
So, why is your content not working? And more importantly, how can you fix it? Let’s break down the most common mistakes law firms make with their content strategy and how to turn things around for better engagement, visibility, and conversions.
Why Your Law Firm’s Content Isn’t Getting Engagement
Law firms often assume that just publishing content is enough. But without a strategy, even the most well-written content gets ignored. Here are the key reasons why your content isn’t performing—and how to fix them.
1. You’re Writing for Yourself, Not Your Audience
Most law firms create content based on what they think is important, rather than what potential clients are actually searching for.
📌 Mistakes Law Firms Make:
❌ Writing about legal jargon that the average person doesn’t understand.
❌ Focusing on firm achievements instead of client pain points.
❌ Creating long-winded content that doesn’t get to the point.
✅ How to Fix It:
✔ Use client-focused language and address common legal concerns.
✔ Research what people are searching for using tools like Google Trends and AnswerThePublic.
✔ Keep your content clear, actionable, and easy to understand.
Need more engagement on your content? Read:
Why Google Ads Fail for Some Law Firms and How to Fix It
2. Your Headlines & Hooks Aren’t Compelling
Even if your content is great, no one will read it if the title doesn’t grab attention.
📌 Headline Mistakes:
❌ Using generic blog titles like “Legal Advice for Clients.”
❌ Not creating a sense of urgency or curiosity.
❌ Headlines that are too long or too vague.
✅ How to Fix It:
✔ Use numbers & power words in your headlines (“7 Legal Myths You Need to Stop Believing”)
✔ Ask a question that sparks curiosity (“Are You Making These Common Divorce Mistakes?”)
✔ Test different headlines on social media to see what resonates.
3. You’re Not Optimizing for SEO & Social Media
Creating content isn’t just about writing and publishing. If it’s not optimized for search engines and social media, people won’t find it.
📌 SEO & Social Media Mistakes:
❌ No target keywords (e.g., “best divorce lawyer in San Francisco”)
❌ Not using meta descriptions & alt text for images
❌ Ignoring hashtags & social media trends
✅ How to Fix It:
✔ Optimize blogs for SEO (use long-tail keywords, internal links, and meta tags)
✔ Add engaging images, videos, and infographics to social posts.
✔ Use relevant hashtags on platforms like Instagram, LinkedIn, and Twitter.
Want to improve your SEO? Read:
Law Firm SEO Services: What You Need & How to Choose the Right Provider in San Francisco
4. Your Content Lacks Visual Appeal & Readability
Blocks of text without breaks, images, or bullet points make content hard to read, leading to high bounce rates.
📌 Common Mistakes:
❌ No subheadings or bullet points to break up content.
❌ No images, graphics, or video content.
❌ Long paragraphs that are difficult to skim.
✅ How to Fix It:
✔ Use shorter paragraphs & break content into sections.
✔ Add bold & italic formatting for emphasis.
✔ Include images, checklists, and infographics to make content more engaging.
Video content increases engagement! Read:
How to Use Images and Videos to Supercharge Your SEO in 2025
5. You’re Not Promoting Your Content Effectively
Many law firms hit “publish” and expect traffic to come naturally—but that’s not how content marketing works.
📌 Promotion Mistakes:
❌ Only posting on one social media platform instead of multiple.
❌ Not using email marketing to share content with clients.
❌ No paid advertising strategy to boost content reach.
✅ How to Fix It:
✔ Share content on multiple platforms (Facebook, LinkedIn, Instagram, YouTube).
✔ Send out email newsletters featuring blog posts & legal tips.
✔ Use Facebook & LinkedIn ads to promote high-value content.
Want to improve engagement on social media? Read:
The Importance of Online Reviews for San Francisco Law Firms
Final Thoughts – How to Get More Engagement on Your Law Firm’s Content
If your law firm is posting content but not seeing engagement, it’s time to rethink your strategy. Content should be client-focused, optimized for search, visually engaging, and actively promoted.
Need help creating high-converting content for your law firm? Contact SocioSquares today for expert digital marketing solutions!
