June 17, 2022

Case Study: Why should local businesses in the US opt for Google Guaranteed ads in their PPC campaign?

From browsing through scores of reviews to asking friends and colleagues for recommendations. Customers do everything possible to get an assurance of quality before they decide to transact with a local business. Imagine a tool that can not only help customers eliminate all this trouble but also make it easier for businesses to win the trust of their customers. This is where the Google Guaranteed Ad comes in. Read this blog to understand the basics of a Google Guaranteed Ad and why you need to consider making it a part of your digital marketing campaign.

What is a Google Guarantee?

How do customers make a choice that doesn’t result in an unpleasant product or service experience? If only, there was an assurance that every customer could rely on; an assurance that would give customers the courage and the confidence to go ahead and choose a business that serves their needs. Oh, but there is.

Google Guarantee is a badge that’s selectively awarded to those businesses that meet Google’s exacting parameters of excellence. Businesses carrying this badge imply they have been verified by Google on factors including background, insurance, liability and more. This badge also means Google will reimburse the amount paid if the customer is not satisfied by the service provided by the business bearing its badge.

What is a Google Guaranteed Ad?

A Google Guaranteed Ad will have the name and details of a business as in a regular local service ad, but with one difference. It will also have a green color badge with a white checkmark, a ‘Google Guaranteed’ tag and your average star-rating alongside it. A Google Guaranteed Ad will do in an instant what no ordinary ad can hope to achieve. It will tell the customer the business bearing this badge is verified by Google and can be expected to deliver a service or product experience of high quality standards.

The benefits of running Google Guaranteed Ads

1) Be seen at the top of the page:

It’s a fact, over 75% of people surfing the net don’t scroll past the first page of search results. Your regular local service ad may get you a spot somewhere on the first page but a Google Guaranteed Ad gives your business the privilege of being seen right at the top of the local stack. You become visible as soon as the page opens and this maximizes your chances of both clicks and leads.

2) Earn trust in an instant:

As per one study, trust is a deciding factor in making purchase decisions for 81% of customers. A Google Guaranteed Ad will help you win the trust of this audience, because the badge you carry tells them your business is screened and verified as a reputable and trustworthy business.

3) Give your business a superior edge:

The average star rating and prominent green checkmark on your ad will enable your business to stand out distinctly amidst your competition. In fact, your green check marked ads will convey a message loud and clear – businesses that are not Google verified are not as trustworthy, competent and reliable as you and therefore, not worth clicking on.

4) Assurance even in audio searches and calls:

When a customer uses voice search options such as Google Assistant or Google Home to find your business, they will hear an affirmation that your business is Google Guaranteed. The same applies when customers try reaching your business via calls. Think of the leap in conversions that’ll follow with this small change in the way you enable the world to locate or contact you.

5) Let customers know you’ll go the extra mile:

Taking the efforts to comply with Google’s stringent verification protocols speaks volumes about your business. For instance, it tells them that your business is genuine and dependable and you are open to doing everything necessary to guarantee your customers’ satisfaction.

6) Get qualified leads:

Your Google Guaranteed Local Service Ads will only be visible to customers in your service area. Furthermore, with a Google Guaranteed Ad, you only need to pay if a customer calls you or messages you directly through the ad. This ensures you invest only on leads that are solid for your business.

How to qualify for a Google Guarantee

It follows logically that if a Google Guaranteed Ad spells assurance, then a Google Guarantee Badge entails scrutiny. The screening procedures deployed by Google to award its much-desired ‘green checkmark’ badge include checks that cover a business’s license, insurance and background.

As you would have learnt by now, adding Google Guaranteed Ads in your PPC campaign will not only help you win trust easier but also land better quality leads in the long run. If you’d like to explore the power of Google Guaranteed Ads for your business, you could look us up. We’re SocioSquares – a digital marketing agency with over 11 years of experience in helping small to medium-sized clients achieve faster growth with the right digital strategies. Whether you’re looking for a PPC campaign for roofers, an expert in roofing PPC or even just a company that specializes in digital marketing for roofers, give us a call. We’d love to know more about your business and then work out a plan that perfectly matches your growth aspirations.

SEO optimization for google shopping feed - case study

June 9, 2022

CASE STUDY: HOW MAXIMUS COLLECTIBLES USED GOOGLE SHOPPING FEED OPTIMIZATION TO INCREASE CLICKS, IMPRESSIONS AND SALES

Ecommerce SEO is slightly different from normal Organic SEO. Ecommerce SEO optimizes websites with a large variety of products with identical features and ensures that visitors find the optimized website whenever they search with an intent to buy.

Maximus Collectibles is an Ecommerce shop that sells online Pokémon cards. Eddie Yakubvitch, who is the owner of this online store, desired to increase sales through organic SEO.

What we set out to test

To increase the sales & drive traffic, SocioSquares decided to implement Google Shopping Feed Optimization Ecommerce SEO strategy and tactics which contributed to increasing the quantum of sales generated by Maximus Collectibles’ online store.

Why does Shopping Feed Optimization matter?

Shopping feeds matter because they provide a shortcut for shoppers to access your product pages from search engines, when a query is relevant to your business.

The digital experts at SocioSquares devised and followed a step-by-step strategy that resulted in optimization of Maximus Collectible’s shopping feed and a corresponding increase in its number of quality leads. You could follow this tried-and-proven process too, if you want your business to benefit the same way as Maximus Collectibles.

How we started to experiment

1) Open a Google My Merchant Account

One of the first things we did was to open a Google Merchant Account for Maximus Collectibles. The reason, a GMA is an invaluable tool for marketing both physical as well as digital products and services. Here’s how you can open a free account. Go to Google Merchant Store and open a free merchant account for your online store in 2 simple steps.

2) Create a Product or Shopping Feed

Did you know that 90% of all product searches are done by people who’re looking to buy? Our next step was to create a product or shopping feed to enable Maximus Collectibles to leverage eager customers looking for its products online.

One of the most important things we kept in mind when optimizing our client’s product shopping feed was to showcase the product adequately, and give customers a good reason to buy it.

After creating our client’s Shopping Feed Account, we added the following product details to optimize the shopping feed.

Product Title

Product Description

Product Specifications

Product Image

Stock Status

SC: Showing optimized product feed of the Maximus collectible

3) Use Precise Keywords

Keywords are like call-out signs. If your call-out isn’t right, you’ll pull in customers you don’t really want. By choosing the right keywords, we ensured the right eyeballs for Maximus Collectibles’ online store.The result, leads that scored on both quality and quantity.

4) Optimize Your Website for Ecommerce

We followed all the necessary SEO protocols to ensure the website of Maximus Collectibles was optimized for better performance and leads. Here’s a brief overview of the details involved in the optimization process.

Add the right keywords to the product Titles & Descriptions
Add image alt tags & proper image file names
Use keyword-specific URLs

Google Shopping feed: Results

SC: Impression & Clicks in April 2022 for Maximus Collectibles

When you adopt the right strategy and process, the results begin to show. Within a few days of website optimization, Maximus Collectibles got 179 clicks & 66.69 k impressions & 0.3% CTR (for the month of April) through its Google Shopping Feed, with quality leads being generated along the way. Making Google Shopping Feed Optimization a part of our strategy contributed to a high lead conversion rate.

SC: Clicks in April 2022 on important product pages

The following statistics show the leads and clicks generated even after we stopped working on that campaign.

SC : 226 clicks generated in May 2022

Connect with us, to optimize your Ecommerce store with Google Shopping Feeds.

Want to experience growth in leads without wasting your time, efforts and money? Want to see your business grow to the scale that you have in mind, without unwanted pain and stress? All you need to do is talk to us, and like Maximus Collectibles, we’ll make sure you become our next success case study.

June 6, 2022

Top 3 mistakes business owners make when it comes to Mindset!

Rav: For small business owners and entrepreneurs, mindset could mean various things. Some of us might have heard of growth mindset and fixed mindset from the book, Growth Mindset by Professor Carol Dweck. But here we are talking about something else. For business owners, sometimes mindset means accountability. And sometimes, it might just be staying positive, taking a break to do that. So today, we are going to talk about the top three Mistakes Business Owners Make when it comes to mindset.

Hello, business owners. I’m your host, Rav Mediratta from Sociosquares, and landing leads is where my business leads. If this is the first time you have landed on one of these videos, this is where I interview successful business owners, business coaches, and other experts and they share proven practices for business success. Depending on where you might be watching this, don’t forget to hit like follow or subscribe. Now let’s get into it. Today we are going to talk about the top three Mistakes Business Owners Make when it comes to mindset. And I have an expert on this subject. Buddy McMahon. Buddy is an expert entrepreneur who’s built and sold a large plumbing business in the field of architecture and has been an action coach for the past few years. Buddy, welcome. And thank you so much for doing this.

Buddy: Thank you, Rav. I’m happy to be here. Thanks for having me.

June 4, 2022

Top 3 Mistakes business owners make with company videos!

Rav: Hello, everyone, and welcome to the official podcast of BNI success link. Today we are going to talk about the top three Mistakes Business Owners Make when creating company videos.

Hello again, everyone, I’m your host, Rav Mendiratta from Sociosquares, and landing leads is where my business leads. Today we are going to talk about the top three Mistakes Business Owners Make when creating company videos. And, of course, I have an expert in the video space with me, Stu Sweetow. Stu, thank you so much for doing this.

Stu: Well, thank you, Rav.

Month June 2022