Grab your smartphone, log in to Facebook, and scroll through your feed. 

Most of the content you see will be videos. And why wouldn’t you? Over 500 million people watch videos on Facebook every day. That’s half a billion! It’s no secret that video has become the format of choice when it comes to content consumption today. 



It’s no secret – anyone with a half-decent smartphone has the potential to go viral. And since videos are today’s media medium of choice, more often than not it’s a video that has gone viral. TikTok is proof of that. 

LinkedIn Marketing: New Features and the 2019 Roadmap

One of the questions we’re asked most frequently by clients and new prospects both – what’s happening with Facebook?

While I totally agree that Facebook has become a box to check in the grand scheme of social media marketing, it’s the other platforms that are taking center stage – Instagram for B2C and LinkedIn for B2B.

How to Successfully Use Social Media in Your Brand Ambassador Program

There was a time when people used social media to connect with friends and family. Not so much anymore! Today, social sites are all the rage when it comes to information gathering, product chatter, and forming communities. It’s little wonder then that every brand (and its sister concern) is rushing head first onto social media sites to promote their products.

Brand Ambassadors vs Brand Advocates

Frequently used interchangeably, there is a difference between the two. The kind of engagement they bring to the table, their extent of influence on social media, their investment of time and effort in the brand, and a lot more are what mark these two types of influencers in the marketing realm.