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Top PPC Advertising Strategies and Tips in 2020

Pay per click advertising, also known as PPC advertising has become one of the most admired and productive marketing means. It allows all types of companies to advertise over the globe. PPC marketing campaigns can be created to do anything; boost new sales, get leads for your business, or even promote brand identity. 

Google is the most popular search engine today and has become a part of every person’s life. Whether it’s shopping, education, information, entertainment, or any other activity, we use Google to search for anything on the internet. Google Ads, which was earlier called Adwords, is a common platform for PPC campaigns.


PPC can deliver a decisive effect on driving traffic, brand awareness, and conversions. But eventually, as everything does in this dynamic digital age, old strategies collapse and new technologies and mediums take over. 


Here are some of the PPC Strategies that we should take advantage of in 2020


PPC Campaign Goal

Defining a goal for your marketing campaign is necessary. Understanding your goal is a foundation that will help you optimize your campaign.

It can be increasing traffic, expanding the audience base, lead generation, or increasing sales. While preparing your strategy, target smart goals that are achievable, realistic, time-bound, and specific to your campaign.


ppc marketing services in bay area

Credits: Flickr

High-Performance Keywords

Choosing the right keywords is a necessary task while setting a PPC campaign. Google does provide a tool where you can create a list of keywords derived from your website analysis, to guarantee the success of the campaigns. Just pick keywords that have a high CTR.

Choosing keywords also depends on your audience’s location. Use a VPN to search for the desired location for which keywords are ranking in that region. Monitor the performance of keywords before inserting them into your ad copy. Choose the ones with high commercial intent so that it can give you the highest performance for your campaigns.

Google ads keywords

Credits: Wikimedia Commons

Right Bidding Strategy

There are multiple strategies that will help your bid according to your goal. Different bidding strategies benefit different goals. 

  • Target Cost Per Acquisition (CPA): Create new customers for your coveted Cost Per Acquisition.
  • Target Return On Advertising Spend (ROAS): Perceive the most beneficial Return On Investment (ROI) on what you have paid.
  • Maximize Conversions: Grow your conversion rate.

Considering your marketing strategy and your advertising goal, optimize your bidding strategy to work in your favour. Google Adwords also has a smart bidding tool that uses machine learning to optimize your ads for conversation formed on your goals.


Optimizing Campaigns for Mobile Users

More than 50% of the global population uses a smartphone, ignoring mobile users while creating a PPC campaign can be a huge loss. Making your landing pages mobile-friendly can be highly beneficial for the campaign.

Try using short tail keywords as mobile users use these for search queries. Also, study the behaviour of the users which will help you identify new ideas on how you can decrease the efforts of a user.

pay per click services

Credits: Flickr

Tracking Your Campaign Regularly     

Monitoring your campaign regularly is a must. A primary reason why most of the campaigns fail is the lack of supervision, tracking your campaign will help you get insights into the performance of your ad campaign and where your competitors stand. If you are operating through Google Ads, Google Analytics would be an appropriate platform.

You can also automate your ads to improve performance. It will help you to find out vital information that will ease your efforts to create strong marketing strategies that will boost the performance of your PPC campaign.


Regardless of the size of your business, PPC advertising can help you achieve your goals and increase conversions. We offer PPC marketing services in Bay Area, Philadelphia, Houston & Austin Texas.

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