The Intake Gap After AI Search: Why Your Law Firm Intake Process Can Make or Break New Client Growth
For law firms, getting found online used to be the main goal. But AI search has changed that journey. Today, potential clients may discover your firm through ChatGPT, Perplexity, Google AI Overviews, Reddit, Google Business Profile, or local search before they ever visit your website. That means visibility alone is no longer enough. Your law...