It’s no secret. Video works. Video works really well. In fact, by 2020, video will make up more than 80% of all consumer internet traffic (85% in the US). So if you haven’t gotten up to it yet, you need to. Fast. … Getting Started with Video Marketing on a BudgetRead More »
Being relatively anonymous is a reality most B2B companies have resigned their fate too. As several B2B marketers will attest, their days are filled with far less excitement and glamour as compared to their B2C peers. … B2B Marketing the Maersk WayRead More »
Banking. Energy. Insurance. Technology. Brand messages from these industries can easily come across as complicated. Add the 280 character limit and they get into the difficult-to-understand territory. … 3 Ways to Create the Social Media Buzz Your B2B Brand NeedsRead More »
One phrase that has been done to death has got to be “Content is King”. Truth is, there are about 82.6 million new blog posts published every month on Wordpress alone. So what happens when you have a great piece of content that’s not distributed well? It’s lost in the barrage of similar topics published,...
Moving past strides, the world as we know it is taking leaps in technology. Ever since the turn of the millennium, new benchmarks have been set in the development of the next cool software or gadget. … NextGen MarTech: The Age of Artificial IntelligenceRead More »
Keeping employees actively engaged in the workplace isn’t only important to build a positive work culture, it can also save you some big bucks. In fact, according to a Gallup poll, disengaged employees could be costing the US anywhere between $450-550 billion. … 21 Ways to Engage Your Employees (that won’t break the bank)Read More...
Chances are your employees already talk about your brand online. In fact, a study from Weber Shandwick reports that 50% of your employees are already using social media to talk about their workplace. … 11 Factors to Include in Your Company Social Media GuidelinesRead More »
It’s easy to fall behind when it comes to choosing the best method of marketing your brand in the ever-changing digital space. Listen in, as we break down the trends that the savviest marketers predicted for 2018, the ones that really took flight, and the ones that few saw coming! … Digital Mavericks Podcast: Episode...
We’ve been touting the employee advocacy horn for a while now, and you’ve probably got a good idea about how it works, and the benefits too. In case you’re new to our blog, here’s where you can get up to speed. … Maximizing the ROI: Employee Advocacy or Paid MarketingRead More »