staff advocacy program
May 8, 2017 6 Comments  

What NOT to Do With Your Staff Advocacy Program

Although Employee Advocacy is a marketing technique that encourages authenticity, sometimes your program may just not see the results you foresaw from a highly regarded employee advocacy strategy. Even though your employees may love the company culture, and you may have everything in place to drive staff advocacy, there are still something’s that don’t add up.

Just like when driving, accelerating is great; but braking is equally important. In order to get the most of your staff advocacy tool, sometimes it’s best to take a step back and analyze what’s going wrong. You never know, the answer may be blatantly obvious.

Here are a few things that you’re probably doing wrong on your staff advocacy tool –

employee advocacy platform
April 27, 2017  

How to Create Engaging Content for Your Employee Advocacy Platform

According to TNW News, 38% of digital marketers say content marketing is one of their most effective tactics—but 42% call it one of the most difficult.

This doesn’t have to be the case.

With a few simple tips on how to create engaging content, you can increase usage of your employee advocacy platform and master employee advocacy like these companies did.

Here are our top 10 rules to create engaging content for your employee advocacy program.

April 25, 2017  

Why ‘Employee Is King’ Should Be Your New Mantra

What does the phrase ‘word of mouth’ mean?

You tell a tale to your colleague, your colleague passes it on to his neighbor. She in turn tells her mother and her mother passes it to her husband. The husband casually brings it up in between a coffee break with his colleagues.

April 20, 2017  

7 Employee Advocates Every Company Knows Too Well

You’ve heard about it, worked out the math, and reached a conclusion – employee advocacy is definitely for you.

Yes, the concept of increasing your brand’s social reach with your existing workforce seems like a brilliant and simple enough idea. But before you dive head first into the program, you should read our white paper on the 6 mistakes to avoid when launching an employee advocacy program. Seriously. You won’t regret it.

April 4, 2017 1 Comment  

5 Companies That Have Mastered the Art of Employee Advocacy

By now, every marketeer worth his salt realizes the value of employee advocacy. Using your employees as marketing agents may seem like a fairly easy concept, but there are several ways your plan could fall flat.

Given its nascence, one of the best ways to succeed at an advocacy program is by following great examples.

Here, we list out some employee advocacy case studies of companies in different sectors that have gotten it down to a tee.

December 7, 2016 2 Comments  

10 Tools That Every Brand Marketer Must Be Familiar With

With online marketing gaining more and more attention; it is quintessential for brand marketers to know, how their brands are being perceived on the web space. Every marketer today needs to be well versed with the tools that help monitor the performance of their brands in the digital space. Currently, there is an abundance of tools online that analyse the performance and engagement of the audience with any particular brand online. That being said, we have put together a list of 10 crème de la crème tools that every brand manager must be familiar with:

November 30, 2016  

The CEO Is No Longer The Strongest Brand Advocate

Modern leaders are not just the ones who create amazing products, but also the ones who develop new generations of leaders, empower their employees and utilize organic advocacy. In these social times, advocacy is quintessential for any company or brand. Sometime back, the CEO was known to be the strongest advocate for a brand. However, things have changed and the CEO is no longer the most trusted source of a brand’s communication. So, what (or who) is the most trustworthy source of brand communication now?

Employee Advocacy Program
November 17, 2016  

Up Up and Away! – How to Kickstart an Employee Advocacy Program

Employee advocacy is no longer a secret kept by a handful of brands anymore. Many smart brands have done their research and realized the potential of employee advocacy, and have jumped the bandwagon already.
For the uninitiated, Employee Advocacy is getting your employees to spread the brand’s official communication with their personal social media networks, in turn helping the brand achieve its goals. It has proved to be extremely beneficial to brands in terms of ROI. No matter what the goals are (sales, branding, recruitment), empowering the employees to spread the word has shown tremendous results.