The past weekend at SXSW 2019 has been all I hoped it would be. From attending some extremely informative sessions and meeting new people to just being part of the absolutely electric atmosphere, I’d be crazy to rate it anything less than stellar.
The SXSW 2019 Journey So Far
There are few things in this world that will have me up and out of bed this early on a Sunday morning. But SXSW is definitely one of those things.
SXSW 2019 Kick Off
SXSW 2019 kicks off tomorrow, and I couldn’t be more excited!
7 Essential Digital Marketing Trends You Cannot Ignore in 2019
If there is one thing that can be said about marketing, is that it’s continually changing. This being said, if you want to go where your audience is, you need to be online. Digital marketing has been steadily growing and evolving since the late ’90s and this year brings with it its own set of changes and upgrades.
How to Successfully Use Social Media in Your Brand Ambassador Program
There was a time when people used social media to connect with friends and family. Not so much anymore! Today, social sites are all the rage when it comes to information gathering, product chatter, and forming communities. It’s little wonder then that every brand (and its sister concern) is rushing head first onto social media sites to promote their products.
Getting Started with Video Marketing on a Budget
It’s no secret. Video works. Video works really well. In fact, by 2020, video will make up more than 80% of all consumer internet traffic (85% in the US). So if you haven’t gotten up to it yet, you need to. Fast.
Brand Ambassadors vs Brand Advocates
Frequently used interchangeably, there is a difference between the two. The kind of engagement they bring to the table, their extent of influence on social media, their investment of time and effort in the brand, and a lot more are what mark these two types of influencers in the marketing realm.
Identifying Your Brand’s Ambassadors
Regardless of the industry, one thing will always stay constant. Trust breeds trust.
If people don’t trust your brand, others will follow suit. If people do trust you though, that’s the honey you need to attract more over to you.
How to Grow Your Business Through Employee Advocacy
Your employees are your best asset. This is a phrase we’ve heard many times before. But when we say these words, we often think of the way in which employees influence the efficiency of the business or their role in innovating new products.
3 Common Roadblocks in an Employee Brand Ambassador Program
And how to overcome them.
We’ve worked with some fairly large enterprise companies and helped them build their employee brand ambassador programs from the ground up. As you can imagine, we’ve heard our fair share of objections and faced quite a unique set of challenges. So much so that we’ve reached a point where we’ve heard them all.
