Make Your Brand Stand Out – Let the Employees Talk

With the magnitude at which social media is growing, businesses cannot be built on a simple buy-and-sell ideology anymore. Going way beyond the basic aesthetics of a business and consumer relationship, your employees; the workers who run your businesses, are just as important.

To keep pace with the ever-changing marketplace, you’ve probably created the ‘check-in-the-box’ social media pages of your company. You’ve probably also tried to keep it interesting by posting an achievement in growth stats, motivational quotes, business and product related updates, to keep your employees and potential leads “engaged”. Yes?

What NOT to Do With Your Staff Advocacy Program

Although Employee Advocacy is a marketing technique that encourages authenticity, sometimes your program may just not see the results you foresaw from a highly regarded employee advocacy strategy. Even though your employees may love the company culture, and you may have everything in place to drive staff advocacy, there are still something’s that don’t add up.

Just like when driving, accelerating is great; but braking is equally important. In order to get the most of your staff advocacy tool, sometimes it’s best to take a step back and analyze what’s going wrong. You never know, the answer may be blatantly obvious.

Here are a few things that you’re probably doing wrong on your staff advocacy tool –

Mind-blowing Stats about Indians on Instagram in 2017

Instagram has over 500 million active users worldwide. With over 95 million photos shared and 4.2 billion “Likes” every day, Instagram has tremendous potential to increase your brand’s social reach.

They say – the proof is in the pudding and performance statistics show that 75% of Instagram users take action, such as visiting a website after looking at an Instagram advertising post. Of course, nearly 70% of all brands have copped on and have joined the social media platform to market their product.

India has one of the largest consumer markets in the world. This infographic focuses on an in-depth understanding of the types and interests of Instagram users in India.

How to Create Engaging Content for Your Employee Advocacy Platform

According to TNW News, 38% of digital marketers say content marketing is one of their most effective tactics—but 42% call it one of the most difficult.

This doesn’t have to be the case.

With a few simple tips on how to create engaging content, you can increase usage of your employee advocacy platform and master employee advocacy like these companies did.

Here are our top 10 rules to create engaging content for your employee advocacy program.

SocioAdvocacy wins 2017 Rising Star Award and Great User Experience Award by FinancesOnline

We’ve got great news!

FinancesOnline, a popular B2B software review platform has awarded SocioAdvocacy the 2017 Rising Star Award and Great User Experience Award. With an overall review score of 8 out of 10, SocioAdvocacy also earned a spot on their ‘Top 200 Marketing Software products’.

SocioAdvocacy has always believed in providing the best quality customer satisfaction, and it is recognitions like these that keep us motivated.

Why ‘Employee Is King’ Should Be Your New Mantra

What does the phrase ‘word of mouth’ mean?

You tell a tale to your colleague, your colleague passes it on to his neighbor. She in turn tells her mother and her mother passes it to her husband. The husband casually brings it up in between a coffee break with his colleagues.

7 Employee Advocates Every Company Knows Too Well

You’ve heard about it, worked out the math, and reached a conclusion – employee advocacy is definitely for you.

Yes, the concept of increasing your brand’s social reach with your existing workforce seems like a brilliant and simple enough idea. But before you dive head first into the program, you should read our white paper on the 6 mistakes to avoid when launching an employee advocacy program. Seriously. You won’t regret it.

5 Companies That Have Mastered the Art of Employee Advocacy

By now, every marketeer worth his salt realizes the value of employee advocacy. Using your employees as marketing agents may seem like a fairly easy concept, but there are several ways your plan could fall flat.

Given its nascence, one of the best ways to succeed at an advocacy program is by following great examples.

Here, we list out some employee advocacy case studies of companies in different sectors that have gotten it down to a tee.

How to Boost Engagement on Social Platforms with Employee Advocacy

In today’s world with internet access, possibilities are endless. Brands in their different fields are competing with one another to gain a lot of eyeballs and sales. Whether its offline marketing or online channels, brands want their presence to be known far and wide. Typically, brands would tweet or post about their products, work out stunning visuals and go ahead with posting them on various channels, be it Twitter, Facebook, Instagram or Snapchat.