4 Marketing Lessons from Elon Musk

Few will dispute the fact that Elon Musk is a true genius of our time. As one of two people to have set up three multi-billion dollar companies, he’s covered the Financial, Automotive, Artificial Intelligence, Renewable Energy, Technology, and Space industries, racking up billions of dollars in the process.

How to Increase Participation in an Employee Advocacy Program

Employee advocacy on social media has emerged as the go-to strategy thanks to thousands of companies across the globe that have already pioneered the trend by launching successful employee advocacy programs. Today, it is clear that marketers are taking full advantage of employees as assets that can drive company sales and brand awareness.

Use Cases for Employee Advocacy 

The impact of social media in today’s society has become crucial to a company’s digital identity. As such, today’s contemporary and tech savvy workforce are using social networks for a lot more than communication with their peers.