Commonly described as a widely held but false belief or idea, a myth can be fairly damaging when left unattended. And the buzz around the nascent concept of employee advocacy has developed a few of its own.
There are over 40,000 Google searches every second. I would know, I Google searched that.
It’s no secret that several websites rely on Google to deliver much of their traffic. More importantly, the traffic accounts for most of their conversions, and hence revenue.
News of Facebook’s AI Chatbots sparked off the now legendary war of words between the social media giant’s Mark Zuckerberg and Elon Musk.
Once you get past the image of the six-pack abs and short leather skirts, there’s a lot more that sparks the mind.
Just recently, we came across a great piece of content that told us that money was rarely the reason people stop buying from a company.
Unless you’ve been living under a rock for the last 6 years, you’ve heard of Game of Thrones and the near cult following it’s amassed. But there’s more to learn besides the brilliant storytelling.
Employees are a valuable asset that you can leverage to increase your company’s social media reach and content visibility. Employee advocacy, although a relatively new marketing technique, has been perceived as being a cost-effective way to achieve this. More companies are beginning to realize that employees have the power to create a reach beyond that of the CEO and the brand’s official pages in promoting products and services across their own social networks. All while instilling trust in the brand and its expertise.
Many companies wait until after they’ve implemented an employee advocacy program to ask – What content will work best? Unfortunately, the answer isn’t as simple.
With everyone on social, publishing millions of pieces of content per minute, making your mark can be tough. How do you break through the clutter with freshly baked content?