Just recently, we came across a great piece of content that told us that money was rarely the reason people stop buying from a company.
Unless you’ve been living under a rock for the last 6 years, you’ve heard of Game of Thrones and the near cult following it’s amassed. But there’s more to learn besides the brilliant storytelling.
Employees are a valuable asset that you can leverage to increase your company’s social media reach and content visibility. Employee advocacy, although a relatively new marketing technique, has been perceived as being a cost-effective way to achieve this. More companies are beginning to realize that employees have the power to create a reach beyond that of the CEO and the brand’s official pages in promoting products and services across their own social networks. All while instilling trust in the brand and its expertise.
Many companies wait until after they’ve implemented an employee advocacy program to ask – What content will work best? Unfortunately, the answer isn’t as simple.
With everyone on social, publishing millions of pieces of content per minute, making your mark can be tough. How do you break through the clutter with freshly baked content?
Social media isn’t a buzzword anymore. It’s now a business for everyone. Many organizations are leaving websites and email address books, to focus their efforts predominantly on their Facebook, Instagram or Twitter accounts.
It’s very easy for you to feel like you’re talking to yourself on Twitter. Even though you might have a large following, and are even keeping your account up to date with fresh content, engagement from your followers may evade you.
Most of us tend to overlook the fact that listening is the key to good communication. It helps us understand the meaning beyond the words that people exchange. Of course, wouldn’t you love to be a fly on the wall for most conversations that revolve around you? Yes; most would. The same goes for brands.
In our last blog in this series, we covered how one might go about gaining Twitter followers. Didn’t matter what kind, as long as there were followers to listen to what we had to say. But now that we have amassed all those followers, the obvious next step would be to give them content that serves the purpose.
Social media plays a huge role in generating Buzz, otherwise known as some good ol’-fashioned word-of-mouth. With more than 3 billion people using social media, marketers have realized the worth of time and effort invested in running a successful social media campaign. Most have now made it an essential part of their marketing strategy. The brand in turn is bound to get its due by the increased online reach that social media provides.