Corporate AI – Has History Taught Us Nothing?

Artificial intelligence is all the rage right now. With the fear of losing out looming over, most companies are looking for a way to capitalize on new AI based initiatives. Too bad they’re going to fail. If history has taught us anything, it’s that early testers of new technology have never fared too well, unless of course, their persistence breaks through the barrier. Just look at the early years of the Internet and Cloud computing if you don’t believe us.

The Evolution of Twitter Tools – Gaining a Large Following

Ah, Twitter! It’s the one social media platform that created digital lions. Doesn’t matter if you’re quieter than a church mouse in reality, you can make quite an impact as part of the Twitterati. Besides, the satisfaction you receive from venting voicing your opinion in a public forum is unreal!

Twitter has amassed quite a ‘following’; I mean you could literally have 70 followers on the first day of joining! Not bad for a day’s turnover, no? It takes way longer to achieve this on say, Instagram or LinkedIn.

Make Your Brand Stand Out – Let the Employees Talk

With the magnitude at which social media is growing, businesses cannot be built on a simple buy-and-sell ideology anymore. Going way beyond the basic aesthetics of a business and consumer relationship, your employees; the workers who run your businesses, are just as important.

To keep pace with the ever-changing marketplace, you’ve probably created the ‘check-in-the-box’ social media pages of your company. You’ve probably also tried to keep it interesting by posting an achievement in growth stats, motivational quotes, business and product related updates, to keep your employees and potential leads “engaged”. Yes?

What NOT to Do With Your Staff Advocacy Program

Although Employee Advocacy is a marketing technique that encourages authenticity, sometimes your program may just not see the results you foresaw from a highly regarded employee advocacy strategy. Even though your employees may love the company culture, and you may have everything in place to drive staff advocacy, there are still something’s that don’t add up.

Just like when driving, accelerating is great; but braking is equally important. In order to get the most of your staff advocacy tool, sometimes it’s best to take a step back and analyze what’s going wrong. You never know, the answer may be blatantly obvious.

Here are a few things that you’re probably doing wrong on your staff advocacy tool –

Mind-blowing Stats about Indians on Instagram in 2017

Instagram has over 500 million active users worldwide. With over 95 million photos shared and 4.2 billion “Likes” every day, Instagram has tremendous potential to increase your brand’s social reach.

They say – the proof is in the pudding and performance statistics show that 75% of Instagram users take action, such as visiting a website after looking at an Instagram advertising post. Of course, nearly 70% of all brands have copped on and have joined the social media platform to market their product.

India has one of the largest consumer markets in the world. This infographic focuses on an in-depth understanding of the types and interests of Instagram users in India.

How to Create Engaging Content for Your Employee Advocacy Platform

According to TNW News, 38% of digital marketers say content marketing is one of their most effective tactics—but 42% call it one of the most difficult.

This doesn’t have to be the case.

With a few simple tips on how to create engaging content, you can increase usage of your employee advocacy platform and master employee advocacy like these companies did.

Here are our top 10 rules to create engaging content for your employee advocacy program.

SocioAdvocacy wins 2017 Rising Star Award and Great User Experience Award by FinancesOnline

We’ve got great news!

FinancesOnline, a popular B2B software review platform has awarded SocioAdvocacy the 2017 Rising Star Award and Great User Experience Award. With an overall review score of 8 out of 10, SocioAdvocacy also earned a spot on their ‘Top 200 Marketing Software products’.

SocioAdvocacy has always believed in providing the best quality customer satisfaction, and it is recognitions like these that keep us motivated.

Why ‘Employee Is King’ Should Be Your New Mantra

What does the phrase ‘word of mouth’ mean?

You tell a tale to your colleague, your colleague passes it on to his neighbor. She in turn tells her mother and her mother passes it to her husband. The husband casually brings it up in between a coffee break with his colleagues.

7 Employee Advocates Every Company Knows Too Well

You’ve heard about it, worked out the math, and reached a conclusion – employee advocacy is definitely for you.

Yes, the concept of increasing your brand’s social reach with your existing workforce seems like a brilliant and simple enough idea. But before you dive head first into the program, you should read our white paper on the 6 mistakes to avoid when launching an employee advocacy program. Seriously. You won’t regret it.