Top Tips for Quick Twitter Engagement

It’s very easy for you to feel like you’re talking to yourself on Twitter. Even though you might have a large following, and are even keeping your account up to date with fresh content, engagement from your followers may evade you.

Top 10 Things to Consider When Choosing a Social Media Management Tool

Social media plays a huge role in generating Buzz, otherwise known as some good ol’-fashioned word-of-mouth. With more than 3 billion people using social media, marketers have realized the worth of time and effort invested in running a successful social media campaign. Most have now made it an essential part of their marketing strategy. The brand in turn is bound to get its due by the increased online reach that social media provides.

Disengaged Employees? 9 Tips to Engage Them

Employees are a company’s greatest asset, and you’ve probably heard that a million times already. Of course what you don’t know is that not many companies take advantage of that. In fact, today’s work environments leave a lot to be desired.

What Does Twitter’s New Privacy Policy Mean for You?

Twitter created quite the stir this month when it released a series of new privacy updates. Once a firm supporter of the website privacy policy Do Not Track (DNT), Twitter seems to have chosen the other side this time around with their automatic location tracker that lets advertisers know where you’ve been on the web.

6 Tips on Marketing to Millennials

Millennials, Digital Natives, Echo Boomers – call them what you want; they are the generation of today. Even if they aren’t your target audience now, they soon will be. If you’re in the marketing space, the term is impossible to avoid.

Contrary to popular belief, millennials aren’t only those who are still in, or fresh off the university boat, or even those in their mid-twenties. They are all who were born in the early 80’s onwards – 1982 to be precise.

What is Employee Advocacy and Why Is It so Important?






When making a purchase decision, an increasing number of people today rely on the opinion of their peers over most modes of advertising. In fact, studies show that the ‘social media generation’ is less trusting of the traditional marketing methods. In times like this, advocacy marketing – especially, employee advocacy – stands out as one of the best ways to promote and market your business.

Corporate AI – Has History Taught Us Nothing?

Artificial intelligence is all the rage right now. With the fear of losing out looming over, most companies are looking for a way to capitalize on new AI based initiatives. Too bad they’re going to fail. If history has taught us anything, it’s that early testers of new technology have never fared too well, unless of course, their persistence breaks through the barrier. Just look at the early years of the Internet and Cloud computing if you don’t believe us.

The Evolution of Twitter Tools – Gaining a Large Following

Ah, Twitter! It’s the one social media platform that created digital lions. Doesn’t matter if you’re quieter than a church mouse in reality, you can make quite an impact as part of the Twitterati. Besides, the satisfaction you receive from venting voicing your opinion in a public forum is unreal!

Twitter has amassed quite a ‘following’; I mean you could literally have 70 followers on the first day of joining! Not bad for a day’s turnover, no? It takes way longer to achieve this on say, Instagram or LinkedIn.