Bigger is better, right? In the case of influencer marketing, that may be the exact opposite of what’s true.
Thumbs up for a Cause: Social Media Campaigns with a Purpose
During one of my many hours spent on the internet, I realized that I don’t spend as much time on Social Media as I used to. Ironic given that I work in a social media agency, I know.
What’s Not to Like? Instagram Hides like Count
What’s the one thing you look for 10 minutes after you upload an Instagram post? There’s no shame in saying it, because we all do it.
Likes!
Ready for the Rise of Gen Z?
As much as they share the previous generation’s affinity for technology, Gen Z is not an extreme version of Millennials. As the first generation to have grown up without any memory of a time without the internet or cell phones, they are truly the first tech-native generation.
IF YOU’RE NOT FAILING TODAY, YOU’RE NEVER GOING TO SUCCEED.
This may be a long read. You’ve been warned.
There’s a lot of people in the world who continue to believe in a common, overly macho, chest-thumping, and (frankly) daft idea: ‘Failure is not an option’.
LinkedIn Marketing: New Features and the 2019 Roadmap
One of the questions we’re asked most frequently by clients and new prospects both – what’s happening with Facebook?
While I totally agree that Facebook has become a box to check in the grand scheme of social media marketing, it’s the other platforms that are taking center stage – Instagram for B2C and LinkedIn for B2B.
5 Life (and Hour) Saving MarTech Tools for Insurance Companies
Need insurance marketing ideas? Sure you do! In an industry that was used to thriving on face-to-face business and is now moving out of that very cozy comfort zone, it’s clear that what worked for new policyholders 15 years ago is no longer going to cut it.
Basics of AI All Marketing Professionals Should Know
We interviewed Kartik Hosanagar, John Hower professor of Technology and Marketing at the Wharton School and author of A HUMAN’S GUIDE TO MACHINE INTELLIGENCE.
Marketing Events in India – 2019
Research published in the Journal of Experimental Social Psychology confirmed that people are more likely to participate, respond to requests, and stay focused when in the same physical space.
Marketing Events in the US – 2019
While it’s easy to stay in touch, making a real connection is becoming more and more challenging. For instance – how many of your LinkedIn connections do you really know?
