There was a time when people used social media to connect with friends and family. Not so much anymore! Today, social sites are all the rage when it comes to information gathering, product chatter, and forming communities. It’s little wonder then that every brand (and its sister concern) is rushing head first onto social media sites to promote their products.
With the magnitude at which social media is growing, businesses cannot be built on a simple buy-and-sell ideology anymore. Going way beyond the basic aesthetics of a business and consumer relationship, your employees; the workers who run your businesses, are just as important.
To keep pace with the ever-changing marketplace, you’ve probably created the ‘check-in-the-box’ social media pages of your company. You’ve probably also tried to keep it interesting by posting an achievement in growth stats, motivational quotes, business and product related updates, to keep your employees and potential leads “engaged”. Yes?
You’ve heard about it, worked out the math, and reached a conclusion – employee advocacy is definitely for you.
Yes, the concept of increasing your brand’s social reach with your existing workforce seems like a brilliant and simple enough idea. But before you dive head first into the program, you should read our white paper on the 6 mistakes to avoid when launching an employee advocacy program. Seriously. You won’t regret it.
In today’s world with internet access, possibilities are endless. Brands in their different fields are competing with one another to gain a lot of eyeballs and sales. Whether its offline marketing or online channels, brands want their presence to be known far and wide. Typically, brands would tweet or post about their products, work out stunning visuals and go ahead with posting them on various channels, be it Twitter, Facebook, Instagram or Snapchat.
Social media is no longer just a collection of digital marketing tactics. Gone are the days when being present on social media alone was good enough for the brands. Well, not anymore. Social Media has evolved into a channel that lets brands connect with clients and prospective clients to provide information that could potentially solve their business problems. Some brands have known it for a while. They have realised that Social Media is not about brand and technology. It is about people and trustworthy relationships. But how can a brand make and effectively nurture relationships with people on social media? The answer is – by Employee Advocacy.
Employee advocacy is no longer a secret kept by a handful of brands anymore. Many smart brands have done their research and realized the potential of employee advocacy, and have jumped the bandwagon already.
For the uninitiated, Employee Advocacy is getting your employees to spread the brand’s official communication with their personal social media networks, in turn helping the brand achieve its goals. It has proved to be extremely beneficial to brands in terms of ROI. No matter what the goals are (sales, branding, recruitment), empowering the employees to spread the word has shown tremendous results.
In a galaxy (not) far far away, many smart companies have realized that the biggest asset they have is employees. In the digital age, every employee is a valuable resource when it comes to social media promotion. When your employees start sharing your company’s official communication with their personal networks, it is called employee advocacy. Does it make a difference? Sure it does! In this article, we will discuss how.