During one of my many hours spent on the internet, I realized that I don’t spend as much time on Social Media as I used to. Ironic given that I work in a social media agency, I know.
As much as they share the previous generation’s affinity for technology, Gen Z is not an extreme version of Millennials. As the first generation to have grown up without any memory of a time without the internet or cell phones, they are truly the first tech-native generation.
There was a time when people used social media to connect with friends and family. Not so much anymore! Today, social sites are all the rage when it comes to information gathering, product chatter, and forming communities. It’s little wonder then that every brand (and its sister concern) is rushing head first onto social media sites to promote their products.
In spite of the truly exciting and engaging nature of employee advocacy, a large number of brands are yet to explore it, yet to dive headfirst into it.
It’s no secret. Video works. Video works really well. In fact, by 2020, video will make up more than 80% of all consumer internet traffic (85% in the US). So if you haven’t gotten up to it yet, you need to. Fast.
Frequently used interchangeably, there is a difference between the two. The kind of engagement they bring to the table, their extent of influence on social media, their investment of time and effort in the brand, and a lot more are what mark these two types of influencers in the marketing realm.
Regardless of the industry, one thing will always stay constant. Trust breeds trust.
If people don’t trust your brand, others will follow suit. If people do trust you though, that’s the honey you need to attract more over to you.
Your employees are your best asset. This is a phrase we’ve heard many times before. But when we say these words, we often think of the way in which employees influence the efficiency of the business or their role in innovating new products.
And how to overcome them.
We’ve worked with some fairly large enterprise companies and helped them build their employee brand ambassador programs from the ground up. As you can imagine, we’ve heard our fair share of objections and faced quite a unique set of challenges. So much so that we’ve reached a point where we’ve heard them all.
There are a number of horror stories on social media haunting Amazon, and they’ve clearly had to deal with their fair share of flack in recent times. From poor wages and overtime violations to the real kicker – employees having to choose bottles over toilets to meet their targets! – the e-commerce giant even had to deal with a US senator circulating a petition urging the company to improve it’s working conditions. Naturally, they were willing to try anything to combat their growing negative image.