Top 5 AI Tools for Content Creation Banner
March 13, 2024  

Top 5 AI Tools for Content Creation

Creating engaging content is essential and AI tools are here to make that task easier and more effective. Whether you’re drafting articles, crafting social media posts, or looking for the perfect phrase, these top 5 AI tools are designed to enhance your creativity and streamline your workflow.

While ChatGPT remains a clear leader, GPT-3.5, although free, has limitations. Its successor, GPT-4.0, has shown promise despite occasional hiccups, such as the recent incident where it generated gibberish for several hours. 

The goal of this newsletter is to look beyond, so we won’t talk more about ChatGPT.

1. Jasper:

Who’s it for?

Suited for digital marketers, SEO specialists, and businesses seeking scalable, high-quality content creation.

What’s cool about it?

  • Content Variety: Generates a wide array of content types, including blog posts, social media updates, and ad copy.
  • Jasper Everywhere: Provides AI assistance everywhere with Jasper’s browser extensions, integrations, & powerful API.
  • Fewer Miscommunications: Giving prompts and context on Jasper is structured and easy. 

What are the downsides?

  • Can be expensive for individual users or small teams.
  • Limited free plan options compared to some competitors.

Why this tool is better?

Jasper stands out for its ability to integrate seamlessly into various platforms and its structured approach to content creation, making it less prone to miscommunications and more efficient for teams.

Cost:

Free plan available, Creators plan at $39/month and Pro plan starts at $59/month.

Ratings:

G2: 4.7/5

Capterra: 4.8/5

Socio: 4.7/5

2. Writesonic:

Who’s it for?

Perfect for those needing quick, impactful content like marketing copy and articles.

What’s cool about it?

  • Built-in SEO Optimisation:  Specializes in creating SEO-optimized content, it also lets you add your list of keywords making it perfect for blogs.
  • Efficient Article Writing: Add brand voice to the Knowledge base and quickly produce structured, full-length articles for your brand.
  • Multilingual Support: Supports multiple languages to connect with a broader audience.

What are the downsides?

  • SEO features may require prior knowledge to be fully utilized.
  • The interface might be overwhelming for beginners.

Why this tool is better?

Writesonic is particularly strong in creating SEO-optimized content quickly, making it perfect for those needing to boost their brand’s online presence with minimal effort.

Cost:

Free trial available, with premium plans starting at $13/month.

Ratings:

G2: 4.7/5

Capterra: 4.8/5

Socio: 4.6/5

3. Copy AI:

Who’s it for?

Great for freelancers and businesses looking for an easy way to spice up their content.

What’s cool about it?

  • Wide Range of Templates: Offers a wide array of templates and workflows for various content needs.
  • Simple to Use: Jump straight into content creation without a learning curve.
  • Idea Generator: Generates captivating headlines, product descriptions, and ad copies by adding the brand’s voice.

What are the downsides?

  • Limited long-form content creation capabilities.
  • Some templates may produce generic outputs requiring further customization.

Why this tool is better?

Copy.ai is ideal for those who value simplicity and a wide range of content templates, making it a versatile tool for various content creation as well as prospecting, and deal management needs.

Cost:

Starts with a free version, with unlimited words and more features in paid plans at $36/month.

Ratings:

G2: 4.7/5

Capterra: 4.5/5

Socio: 4.5/5

4. Perplexity AI:

Who’s it for?

Designed for content creators needing clear explanations, and in-depth information quickly.

What’s cool about it?

  • Advanced Integrations: Perplexity AI stands out for its integration of advanced AI models like GPT-4.0, Claude 2.0, and Mistral. 
  • Expert Knowledge:  Allows users to specify search focus for in-depth information gathering across various domains, including the entire web, academic sources, Wolfram/Alpha for computational knowledge, YouTube, and Reddit discussions, all while providing prompts.
  • Research Aid: A great tool for content creators who need reliable data and insights.

What are the downsides?

  • Lacks creative writing features and may not be ideal for all content formats.
  • Steeper learning curve compared to simpler AI writing tools.

Why this tool is better?

Unmatched research capabilities through advanced AI model integration and focus selection, perfect for data-driven content creation.

Cost:

Accessible to users for free and the premium plan is priced at $20.

Ratings:

G2: 4.8/5 

Capterra: 5/5

Socio: 4.5/5

5. Gemini:

Who’s it for?

Ideal for innovators and content strategists eager to leverage cutting-edge AI for content generation.

What’s cool about it?

  • Web and Video Summarization: Uniquely capable of searching the web, watching YouTube videos, and summarizing content.
  • Multimodal Understanding: Interprets prompts in text, images, audio, and more, for comprehensive input flexibility.
  • Creative Drafting: Generates multiple drafts in various styles for a single prompt, offering fresh perspectives on any topic.

What are the downsides?

  • Still in early stages, may lack some advanced features.
  • Lower ratings as compared to other tools.

Why this tool is better?

Ideal for those seeking innovation and unique content generation with multimodal input and creative text formatting features.

Cost:

Accessible to all users for free and the premium plan is priced at $19.99/month.

Ratings:

G2: 4.1/5

Capterra: N/A

Socio: 4.5/5

These remarkable tools merely scratch the surface of AI’s potential to enhance efficiency and save invaluable time. If you’re ready to learn about other AI tools that can help you save time and boost your productivity, book your complimentary 30-minute AI Learning Session today. Discover at least 5 game-changing AI tools that you can start using immediately.

Schedule Your Free Session Now!

Disclaimer: We’re not affiliated with any of these tools and don’t get paid for recommending them. We’ve simply tried a bunch of AI tools for content creation and wanted to share our top picks with you.

AI tools for social media
February 9, 2024  

TOP AI TOOLS FOR SOCIAL MEDIA MANAGEMENT IN 2024

In today’s fast-paced digital world, keeping up with your social media presence is vital. But fear not, managing your social media doesn’t have to be a daunting task anymore! We’ve uncovered three incredible AI tools that will effortlessly elevate your social media game. And the best part? We’re not here to sell you anything – we simply want to share our favorite finds with you. Are you ready to streamline your social media like a pro?

1. Publer AI Assist:

Who’s it for? 

If you or your business want to make social media management a breeze, this is for you. 

What’s cool about it?

  • Write catchy posts with AI
  • Turn words into pictures with AI magic powered by DALL·E 3
  • Manage multiple social accounts to publish content simultaneously

Ratings:

G2 Rating: 4.8 out of 5

Capterra Rating: 4.8 out of 5

Socio Rating: 4.8 out of 5

It’s super user-friendly, packed with powerful AI features, and a real-time-saver.

Cost:

Start for free with 3 accounts. Go Pro for $12/month for extra perks. 

2. Narrato AI Content Genie:

Who’s it for? 

Ideal for anyone needing an all-in-one solution for creating and posting social media content.

What’s cool about it?

  • AI Content Genie generates fresh social posts (+blog posts) on autopilot every week
  • Generate unique images for social posts with AI using just text.
  • Multi-platform support: connect Facebook, Instagram, LinkedIn, and Twitter seamlessly.

Ratings:

G2 Rating: 4.8 out of 5

Capterra Rating: 4.9 out of 5

Socio Rating: 4.8 out of 5

High fives all around with 4.8 to 4.9 stars. It’s your go-to for all things content, making life easier.

Cost:

Start free with 15 images and 100,000 AI writing characters. Pro is $36/month, and Business is $76/month.

3. ContentSudio AI:

Who’s it for? 

For those looking to step up their social media game with some AI help.

What’s cool about it?

  • Create catchy captions and images with AI in seconds.
  • Automate your posts across major social platforms.
  • Track content analytics like reach and engagement for the topics you follow.

Ratings:

G2 Rating: 4.6 out of 5

Capterra Rating: 4.7 out of 5

Socio Rating: 4.5 out of 5

Everything you need in a social media management tool, though the interface could be simpler.

Cost:

Enjoy 10 free images and 20,000 AI characters. Starter plan at $25/month for 5 accounts, Pro at $49/month for 10 accounts.

4. Vista Social:

Who’s It For?

Ideal for businesses and agencies looking for a powerful social media management tool.

What’s Cool About It?

  • Generate post captions using AI Assistant powered by ChatGPT.
  • Comes with an organized media library
  • Automate and schedule content across various platforms and analyze performance in one dashboard.

Ratings:

G2 Rating: 4.8 out of 5

Capterra Rating: 4.9 out of 5

Socio Rating: 4.6 out of 5

Vista Social boasts a clean user interface and is a seamless social media tool, although it lacks AI image generation.

Cost:

14-day free trial to test. The standard plan starts from $39/month for 8 social profiles, and a single user, and the Pro plan for $79/month for 15 social profiles and 5 users.

5. Flick:

Who’s It For?
A must-have for influencers, marketers, and businesses keen on maximizing their reach through strategic hashtag use.

What’s Cool About It?

  • Craft personalized and on-brand captions using AI..
  • Auto-generates hashtags based on your content.
  • Integrates seamlessly with major social media platforms and serves as a modern scheduler.

Ratings:

G2 Rating: 4.7 out of 5

Capterra Rating: Unavailable

Socio Rating: 4.5 out of 5

This is super helpful for generating hashtags and serves as a modern scheduler, though AI image generation is a miss.

Cost:

Get a free trial for 7 days. Solo pack for £11/month for 4 social accounts and Pro plan for £24/month to link 8 social profiles.

These tools are just the tip of the iceberg when it comes to AI which can boost your productivity and save you tons of time. If you’re ready to learn about other AI tools that can help you save time and boost your productivity, book your complimentary 30-minute AI Learning Session today. Discover at least 5 game-changing AI tools that you can start using immediately.

 

Disclaimer: We’re not affiliated with any of these tools and don’t get paid for recommending them. We’ve simply tried a bunch of AI tools for managing social media and wanted to share our top picks with you.

Social Media 2024 Banner
February 8, 2024  

THE GROWING INFLUENCE OF SOCIAL MEDIA: KEY INSIGHTS FOR 2024

Originally published by LinkedIn.

In today’s digital era, social media is a big part of how we all connect. It’s evident that social media is not only witnessing a surge in users but is also becoming a pivotal arena for businesses and advertisers. The integration of AI is further transforming social media management, promising efficiency and innovation. Let’s take a look at some interesting facts to understand why having a good social media plan is so important in 2024.

1. SOCIAL MEDIA USE CONTINUES TO RISE

Did you know that social media now connects nearly 5 billion people globally, making up over 61% of the world’s population? In 2023 alone, social media witnessed a 4.5% increase in users compared to 2022. Users are not just growing in numbers; they’re also spending more time on these platforms averaging around 2.5 hours per day on these platforms, constituting more than a third of their online time.

In terms of users, that puts social media on track to overtake linear TV by 2025.

TAKEAWAY: Investing time and energy on social media is key to building your brand. Get noticed by engaging with your audience.

2. SOCIAL MEDIA BECOMES KING OF ADVERTISING

Digital advertising is booming, with over $601.84 billion invested in 2023, expected to reach $802 billion in 2026. Social media ads play a significant role, with an estimated $75.08 billion earmarked for paid advertising on social platforms in the US in 2024. This accounts for an average of 19% of an organization’s total marketing budget, nearly equal to TV ad spending.

TAKEAWAY:  Make paid social ads an integral part of your marketing plan, ensuring you stay ahead in this dynamic landscape.

3. USE OF AI FOR SOCIAL MEDIA MANAGEMENT

AI tools have saved time and created a more efficient workflow for more than 80% of marketers. HootSuite’s survey highlights a 136% increase in the use of AI for image creation by social media pros in 2024. Midjourney, DALL-E, and Stable Diffusion are the most popular image-generation platforms for social media pros. These platforms create images in a matter of seconds, saving marketers a lot of time and money. In addition to creating images, AI is also powering social media tasks like creating compelling captions, content scheduling, social listening, competition research, data collection and analysis, and KPI reporting.

TAKEAWAY:  In 2024, not using AI tools means not just losing time but also missing out on great chances to do things better and faster.

4. SOCIAL PLATFORMS INTEGRATE AI FEATURES

AI has been a part of social platforms for years, handling tasks such as suggesting posts and targeting ads. The latest advancements in AI technology are making social media ad creation easier than ever. Meta, YouTube, and LinkedIn are rolling out innovative AI features for marketers and users.

  • Meta: Launched in October 2023, Meta’s in-app generative AI tools empower marketers to effortlessly expand images, create backgrounds, and re-write ad text, saving up to five hours per week.

  • YouTube: In 2024, YouTube is set to unveil “Dream Screen,” an AI tool that creates backgrounds for videos and static images on YouTube Shorts.

  • LinkedIn: Targeting professionals, LinkedIn plans to introduce “Recruiter 2024,” an AI-powered assistant for HR officials. For job seekers, LinkedIn Learning’s chatbot provides tailored advice based on career goals and skills.

TAKEAWAY: The giants are using AI to connect better, provide value to their consumers, increase productivity, and save time. Why are you lagging behind?

In our commitment to helping small business owners, we are now offering a free AI tools learning session. If you’re ready to learn about other AI tools that can help you save time and boost your productivity, book your complimentary 30-minute AI Learning Session today. Discover at least 5 game-changing AI tools that you can start using immediately.

January 4, 2024  

LINKEDIN 2024: CRAFT YOUR ULTIMATE PROFILE, BECOME A TOP VOICE

Originally published on LinkedIn

In the dynamic professional landscape of 2024, crafting an exceptional LinkedIn profile is more than a necessity – it’s your digital persona. It’s not just about listing your experiences; it’s about weaving a narrative that showcases your unique professional journey. But in a world where millions have a LinkedIn presence, how do you ensure your profile not only stands out but also positions you as a thought leader?

Below are 8 pivotal tips to craft the ultimate LinkedIn profile that captures attention and fosters influence.

#1. Profile Perfection

Start with a professional headshot that exudes confidence and approachability. Your banner should be more than a backdrop; it should reflect your professional persona.

#2. Headline Craftsmanship

Go beyond job titles. Use industry-specific keywords to highlight your unique expertise. Aim for a concise, impactful headline, like ‘Marketing Innovator | Driving Brand Growth & Engagement.’

#3. Engaging Summary

Your summary is your personal pitch. Narrate your professional story, highlight achievements, and underscore your skills. Use dynamic language to convey your career impact in a few compelling sentences.

#4. Experience Illumination

Detail your career path, including roles, responsibilities, and measurable achievements. Use metrics and industry keywords to make your experience resonate with your audience.

#5. Skill Showcase

List your key skills and seek endorsements to validate your expertise. Balance technical abilities with interpersonal skills, and consider adding skill badges for credibility.

#6. Recommendation Power

Gather endorsements from peers, managers, or clients that offer specific and insightful feedback. Aim for recommendations that go beyond general praise, highlighting your unique skills and contributions.

#7. Network Expansion

Build connections within your industry. Engage in groups, share valuable content, and participate in discussions to demonstrate your expertise and grow your network.

#8. Become a LinkedIn Top Voice

Aspire to achieve the esteemed status of a LinkedIn Top Voice, recognized for significant contributions and thought leadership.

We can help you achieve this prestigious status by:

  • Crafting a potent content strategy that resonates with your target audience.

  • Optimizing your profile for visibility through apt keywords and hashtags.

  • Cultivating your network and engaging authentically with your audience.

  • Monitoring your progress and making data-driven decisions for continuous enhancement.

Contact us to know more

With this guide, transform your LinkedIn profile into a beacon of your professional excellence. Let’s embark on this journey to elevate your digital presence, making it as vibrant and rewarding as a day at the beach. Together, let’s redefine the digital professional landscape!

July 3, 2019  

Ready for the Rise of Gen Z?

As much as they share the previous generation’s affinity for technology, Gen Z is not an extreme version of Millennials. As the first generation to have grown up without any memory of a time without the internet or cell phones, they are truly the first tech-native generation. 

January 2, 2019  

How to Successfully Use Social Media in Your Brand Ambassador Program

There was a time when people used social media to connect with friends and family. Not so much anymore! Today, social sites are all the rage when it comes to information gathering, product chatter, and forming communities. It’s little wonder then that every brand (and its sister concern) is rushing head first onto social media sites to promote their products.

December 14, 2018  

Brand Ambassadors vs Brand Advocates

Frequently used interchangeably, there is a difference between the two. The kind of engagement they bring to the table, their extent of influence on social media, their investment of time and effort in the brand, and a lot more are what mark these two types of influencers in the marketing realm. 

December 7, 2018  

Identifying Your Brand’s Ambassadors

Regardless of the industry, one thing will always stay constant. Trust breeds trust.

If people don’t trust your brand, others will follow suit. If people do trust you though, that’s the honey you need to attract more over to you.