Bigger is better, right? In the case of influencer marketing, that may be the exact opposite of what’s true.
5 Life (and Hour) Saving MarTech Tools for Insurance Companies
Need insurance marketing ideas? Sure you do! In an industry that was used to thriving on face-to-face business and is now moving out of that very cozy comfort zone, it’s clear that what worked for new policyholders 15 years ago is no longer going to cut it.
How to Grow Your Business Through Employee Advocacy
Your employees are your best asset. This is a phrase we’ve heard many times before. But when we say these words, we often think of the way in which employees influence the efficiency of the business or their role in innovating new products.
3 Common Roadblocks in an Employee Brand Ambassador Program
And how to overcome them.
We’ve worked with some fairly large enterprise companies and helped them build their employee brand ambassador programs from the ground up. As you can imagine, we’ve heard our fair share of objections and faced quite a unique set of challenges. So much so that we’ve reached a point where we’ve heard them all.
Amazon and the Art of Employee Advocacy
There are a number of horror stories on social media haunting Amazon, and they’ve clearly had to deal with their fair share of flack in recent times. From poor wages and overtime violations to the real kicker – employees having to choose bottles over toilets to meet their targets! – the e-commerce giant even had to deal with a US senator circulating a petition urging the company to improve it’s working conditions. Naturally, they were willing to try anything to combat their growing negative image.
3 Ways to Create the Social Media Buzz Your B2B Brand Needs
Banking. Energy. Insurance. Technology. Brand messages from these industries can easily come across as complicated. Add the 280 character limit and they get into the difficult-to-understand territory.
12 Statistics That Prove Your Marketing Strategy Needs Employee Advocacy
Throughout the first half of 2018, we’ve seen more and more brands fully embrace the power of their employees’ social media networks and have started to believe in the possibility of improved social reach, better quality leads, and increased web traffic using their resources personal networks.
4 Ways Your Employees Can Supercharge Your Brand Image
Consumers love recommendations and endorsements. This was clear even in the pre-internet days when marketers would include some sort of testimonial in their mail order campaigns.
6 Ways the Power of Employee Advocacy Can Elevate Your Brand
In our recent podcast conducted with one of the industries most influential marketing trainers, Hitesh Motwani, we captured the essence of influencer marketing and established that it is here to stay.
21 Ways to Engage Your Employees (that won’t break the bank)
Keeping employees actively engaged in the workplace isn’t only important to build a positive work culture, it can also save you some big bucks. In fact, according to a Gallup poll, disengaged employees could be costing the US anywhere between $450-550 billion.
