Search Engine Optimization is a general approach to advancing your website's rank in Google's SERP. Lacking this, it may be challenging for small businesses to rank on the desired first page. Both large and small businesses fight to get their website ranked on the first page. Large businesses have money to spend on marketing campaigns...
Pay per click advertising, also known as PPC advertising has become one of the most admired and productive marketing means. It allows all types of companies to advertise over the globe. PPC marketing campaigns can be created to do anything; boost new sales, get leads for your business, or even promote brand identity. … Top...
Starting a business is never easy. There was a time when your hard work and dedication could make you survive in the market, but in this era, you need something more. That something is digital marketing. No matter the scale of your business, you can reach millions of people using digital marketing. … Why Small...
Latest technologies and tools in the market are changing the core of the marketing world. Every business is following the latest trends in fear of being left behind. Staying out-dated in this race is risky to both your brand reach and reputation. That’s why we have organized this list of digital marketing trends to ease...
“Do not go gentle into that good night.” If there was ever a time to start living by these famous words by Dylan Thomas, that time is now. After all, with the goings on of COVID-19, every industry in every corner of the world has faced tremendous challenges. Today, this blog takes a look at...
Grab your smartphone, log in to Facebook, and scroll through your feed. Most of the content you see will be videos. And why wouldn’t you? Over 500 million people watch videos on Facebook every day. That’s half a billion! It’s no secret that video has become the format of choice when it comes to...
Bigger is better, right? In the case of influencer marketing, that may be the exact opposite of what’s true. … Size Matters: Why Micro Influencers WinRead More »
During one of my many hours spent on the internet, I realized that I don’t spend as much time on Social Media as I used to. Ironic given that I work in a social media agency, I know. … Thumbs up for a Cause: Social Media Campaigns with a PurposeRead More »
One of the questions we’re asked most frequently by clients and new prospects both - what’s happening with Facebook? While I totally agree that Facebook has become a box to check in the grand scheme of social media marketing, it’s the other platforms that are taking center stage - Instagram for B2C and LinkedIn for...