Need insurance marketing ideas? Sure you do! In an industry that was used to thriving on face-to-face business and is now moving out of that very cozy comfort zone, it’s clear that what worked for new policyholders 15 years ago is no longer going to cut it. … 5 Life (and Hour) Saving MarTech Tools...
We interviewed Kartik Hosanagar, John Hower professor of Technology and Marketing at the Wharton School and author of A HUMAN’S GUIDE TO MACHINE INTELLIGENCE. … Basics of AI All Marketing Professionals Should KnowRead More »
Marketers are a unique bunch. As much as we want to learn and consume from everyone and everything around us, we thrive on giving back and sharing the knowledge we’ve acquired along the way. … 3 Books Every Marketer NEEDS to Read in 2019!Read More »
If there is one thing that can be said about marketing, is that it’s continually changing. This being said, if you want to go where your audience is, you need to be online. Digital marketing has been steadily growing and evolving since the late ’90s and this year brings with it its own set of...
It’s no secret. Video works. Video works really well. In fact, by 2020, video will make up more than 80% of all consumer internet traffic (85% in the US). So if you haven’t gotten up to it yet, you need to. Fast. … Getting Started with Video Marketing on a BudgetRead More »
Being relatively anonymous is a reality most B2B companies have resigned their fate too. As several B2B marketers will attest, their days are filled with far less excitement and glamour as compared to their B2C peers. … B2B Marketing the Maersk WayRead More »
Banking. Energy. Insurance. Technology. Brand messages from these industries can easily come across as complicated. Add the 280 character limit and they get into the difficult-to-understand territory. … 3 Ways to Create the Social Media Buzz Your B2B Brand NeedsRead More »
One phrase that has been done to death has got to be “Content is King”. Truth is, there are about 82.6 million new blog posts published every month on Wordpress alone. So what happens when you have a great piece of content that’s not distributed well? It’s lost in the barrage of similar topics published,...
Moving past strides, the world as we know it is taking leaps in technology. Ever since the turn of the millennium, new benchmarks have been set in the development of the next cool software or gadget. … NextGen MarTech: The Age of Artificial IntelligenceRead More »