Banking. Energy. Insurance. Technology. Brand messages from these industries can easily come across as complicated. Add the 280 character limit and they get into the difficult-to-understand territory. … 3 Ways to Create the Social Media Buzz Your B2B Brand NeedsRead More »
One phrase that has been done to death has got to be “Content is King”. Truth is, there are about 82.6 million new blog posts published every month on Wordpress alone. So what happens when you have a great piece of content that’s not distributed well? It’s lost in the barrage of similar topics published,...
Moving past strides, the world as we know it is taking leaps in technology. Ever since the turn of the millennium, new benchmarks have been set in the development of the next cool software or gadget. … NextGen MarTech: The Age of Artificial IntelligenceRead More »
Keeping employees actively engaged in the workplace isn’t only important to build a positive work culture, it can also save you some big bucks. In fact, according to a Gallup poll, disengaged employees could be costing the US anywhere between $450-550 billion. … 21 Ways to Engage Your Employees (that won’t break the bank)Read More...
Chances are your employees already talk about your brand online. In fact, a study from Weber Shandwick reports that 50% of your employees are already using social media to talk about their workplace. … 11 Factors to Include in Your Company Social Media GuidelinesRead More »
It’s easy to fall behind when it comes to choosing the best method of marketing your brand in the ever-changing digital space. Listen in, as we break down the trends that the savviest marketers predicted for 2018, the ones that really took flight, and the ones that few saw coming! … Digital Mavericks Podcast: Episode...
We’ve been touting the employee advocacy horn for a while now, and you’ve probably got a good idea about how it works, and the benefits too. In case you’re new to our blog, here’s where you can get up to speed. … Maximizing the ROI: Employee Advocacy or Paid MarketingRead More »
Effective communication in the workplace has the ability to make operations more fluid and improve productivity. It has the potential to increase employee morale and thereby positively impact their commitment to the organization. It's not difficult to imagine how frustrating poor internal communication can be in business. … The State of Workplace CommunicationsRead More »
Social media has quickly moved on from what used to be a place to chit-chat with your friends and catch up on the latest gossip, to a thriving business place. One that has created a global market for everything that you can imagine. … How Social Media and Brand Ambassadors Impact Buyer DecisionsRead More »