Size Matters: Why Micro Influencers Win
Bigger is better, right? In the case of influencer marketing, that may be the exact opposite of what’s true. … Size Matters: Why Micro Influencers WinRead More »
July 31, 2019
July 22, 2019
Thumbs up for a Cause: Social Media Campaigns with a Purpose
During one of my many hours spent on the internet, I realized that I don’t spend as much time on Social Media as I used to. Ironic given that I work in a social media agency, I know. … Thumbs up for a Cause: Social Media Campaigns with a PurposeRead More »
June 21, 2019
LinkedIn Marketing: New Features and the 2019 Roadmap
One of the questions we’re asked most frequently by clients and new prospects both - what’s happening with Facebook? While I totally agree that Facebook has become a box to check in the grand scheme of social media marketing, it’s the other platforms that are taking center stage - Instagram for B2C and LinkedIn for...
June 12, 2019
5 Life (and Hour) Saving MarTech Tools for Insurance Companies
Need insurance marketing ideas? Sure you do! In an industry that was used to thriving on face-to-face business and is now moving out of that very cozy comfort zone, it’s clear that what worked for new policyholders 15 years ago is no longer going to cut it. … 5 Life (and Hour) Saving MarTech Tools...
May 20, 2019
Basics of AI All Marketing Professionals Should Know
We interviewed Kartik Hosanagar, John Hower professor of Technology and Marketing at the Wharton School and author of A HUMAN’S GUIDE TO MACHINE INTELLIGENCE. … Basics of AI All Marketing Professionals Should KnowRead More »
March 26, 2019
3 Books Every Marketer NEEDS to Read in 2019!
Marketers are a unique bunch. As much as we want to learn and consume from everyone and everything around us, we thrive on giving back and sharing the knowledge we’ve acquired along the way. … 3 Books Every Marketer NEEDS to Read in 2019!Read More »
January 22, 2019
7 Essential Digital Marketing Trends You Cannot Ignore in 2019
If there is one thing that can be said about marketing, is that it’s continually changing. This being said, if you want to go where your audience is, you need to be online. Digital marketing has been steadily growing and evolving since the late ’90s and this year brings with it its own set of...
December 19, 2018
Getting Started with Video Marketing on a Budget
It’s no secret. Video works. Video works really well. In fact, by 2020, video will make up more than 80% of all consumer internet traffic (85% in the US). So if you haven’t gotten up to it yet, you need to. Fast. … Getting Started with Video Marketing on a BudgetRead More »
August 21, 2018
B2B Marketing the Maersk Way
Being relatively anonymous is a reality most B2B companies have resigned their fate too. As several B2B marketers will attest, their days are filled with far less excitement and glamour as compared to their B2C peers. … B2B Marketing the Maersk WayRead More »